The campus war has become the past Sasac strict search operator Marketing gifts

In the beginning of September, as freshmen entered the university, telecom operators began a new round of looting. Reporters on the ground in college visits found that, unlike in previous years, the operator of the campus war in the means of giving gifts was stopped, operators began to switch to send traffic to attract students. This is mainly to respond to the SASAC to the three major operators of the demand for slashing marketing costs. The phenomenon of the kind of gift was called discontinued cards have bicycles to send? In front of the cafeteria of the University of Communication, a freshman asked the operator's promotional staff. Not this year. Hearing such an answer he was unwilling, and went to the stalls of other operators, only to get the same answer. Listen to seniors said before can do mobile phone card collar bike. He shook his head sadly and walked away. Similar scenes have occurred before this year's university operators develop new users ' stalls. Beijing Unicom, a staff member at the Communication University of China said that in previous years, not only have bicycles, as well as daily necessities, electronic products, sports supplies. But this year it is stipulated that three operators are no longer allowed to donate in-kind marketing. Reporters in Beijing Mobile and Beijing Telecom Booth before, also heard the same argument, this year there is no giveaway, there are provisions. But the reporter still discovered some dozen grazing's gift, for example the telecommunication will give the good voice concert ticket, but moves the booth to have the charge treasure, the handset sleeve and so on accessories. This is a gift from a handset manufacturer. The mobile field staff explains. In any case, compared with previous years, operators have really achieved the orientation does not give gifts. Reasons for cutting marketing costs as a result of the reporter understand that the operators of campus marketing gifts were stopped, the main reason is that this July, the SASAC to Mobile, Unicom, telecom three major operators proposed a substantial reduction in marketing costs, operators used to send gifts to develop the user's marketing practices become the focus of the reorganization content. Prior to this, in the operator's business Hall, the deposit of mobile phone sales promotion has been bought mobile phone to replace, from this year's campus marketing can also be seen, the operators of traditional marketing tools are indeed forced to make a big change. There are operators inside the reporter disclosed that sasac this year will be the operator of the university marketing to visit, to ensure that the provision of gifts is strictly implemented. This is true false say, but this time who also dare not wind up the crime, will certainly strictly enforce the rules. The person said. If the superior regulations are external causes, operators stop giving gifts and internal causes, that is, starting from June this year, the implementation of the telecom business tax to change the value-added tax pilot. Under the tax system, the gift promotion means will not increase the operator's tax burden, but after the increase in the battalion, with the sale of the business will be accompanied by the sale of the actual sales value added tax, which means that operators to continue to implement the preferential promotional means, it will bear more tax. Measures this year the main flow card gift was stopped, in order to attract users, operators invariably will send traffic as the main means to attract college students. The reporter compares the three operators to launch the package for the new-born user, its contain the flow not only far exceed last year, and with the operator same timeOther business packages are also very favorable. Which Unicom and micro-letter jointly launched micro-letter 36 yuan card, up to 2.8G flow. Beijing Unicom's site staff said that last year's campus package up to 500M traffic, the current student demand for traffic has greatly exceeded the voice, so for their package also to highlight the flow of the main. Liang, a telecoms industry analyst, said that the issue of "gift-giving wars" between operators was now becoming more and more obvious, which also allowed operators to change their marketing practices proactively. He said that the previous year's college marketing, is an important source of new users in the year, many new students are the first use of mobile phones, operators Rob not only the number of users, or the future of the user base. But now, high school students and even a lot of students have used mobile phones, and long-distance roaming mobile phone business more and more, the number of new school change card is less than the original, campus marketing to the operators of new user-driven effect is increasingly weak.