The capital wind direction under the network governance

Author: Nulan from the end of 2009 into 2010, just two months or so, many of the heavy Internet investment has occurred frequently, making the Internet field at the beginning of this year is particularly lively.　　Under the background of the current regulatory authorities ' heavy control over copyright and other network issues, the investment boom of the year has shown a greater tendency.　　Investment to the network sales shoe company Beijing good buy and network men's brand Masamaso, respectively, the Sequoia Capital China fund nearly tens of millions of dollars in venture capital.　　Jingdong Mall won the Tiger Global Fund led a round of venture capital, allegedly 75 million of dollars have been accounted for, and said before the Lunar New Year also has follow-up funds to account, making the round of financing the total amount of more than 150 million U.S. dollars.　　Cake E-commerce website 21cake get Lenovo investment million yuan capital injection.　　Baidu and Japan's largest E-commerce web site Lotte will be together to form a joint venture to build for the Chinese users of the "super large-scale integrated consumer online shopping mall."　　The intensive capital movements show that this year's e-commerce sector will usher in the continued hot.　　Not only in the field of E-commerce, in this initial January, close to the capital concerns of the community-Heng know net access to the United States, Europe and the domestic angel investors joint investment, Douban received from the Trust capital and joint venture sources of nearly million dollars in financing. The two areas of E-commerce and social networking are the areas of business that internet people generally agree will continue to be the focus of the capital markets this year.　　In particular, the former will have a good profit margin. "We expect the focus on the Internet to be more focused this year, unlike the" more flowering "of the internet sector in previous years.　　"IDG Technology venture capital investment fund manager Chen said to reporters that from the beginning of this year has shown that the two areas of intensive investment in the situation is directly pointed out this trend, and point to."　　As for why these two areas are so favored by capital, the investment manager believes that they are based on the momentum of last year's boom-or earnings trends, or user growth, and the strengthening of regulatory network governance since last year. The source said it agreed: "The late effects of this round of network governance have emerged, first of all, the response of the sensitive capital sector, when the video and many other areas of the Internet are deeply immersed in copyright issues." Prison is difficult to get out of the moment, and the impact of policy factors continue to expand, capital flows are rapidly changing, tend to some more ' safe ' areas, and contraction of the front.　　"The way out of the new media is like Ecapital Capital CEO ran to the media," the opportunity for video sites has passed, and many internet people believe that this year to the video site as the representative of the new Media site investment into the "descent channel."　　However, the investment manager of the Ding FAI Investment Horse is considered to be more accurate. "What we are talking about is a shift in investment, just saying that some new entrants, some new investments, are choosing the right direction, and the VCs that have previously entered will not easily withdraw from these new media areas., because these areas are still very user base and market potential, and other industries relative norms, the market environment stabilized, good times will come. "The investment manager believes that through this round of governance, the new media segments will be left with only a few strong major competitors, for them, the only way to get the formal content-or to strengthen the cooperation with the content side of the alliance, or to create their own original content."　　Either way, it is used to address the issue of copyright, a "mountain" that presses on new media. "The copyright issue can no longer get away with it," said investment manager Chen, the IDG Technology venture capital fund, "so only new media such as video sites with regular content can maintain their own capital and continue to receive a few new capital inputs for these areas." ”