The car asks the net to join hands the Shanghai Volkswagen Skoda Common Spectrum on-line automobile accurate marketing new movement

From 4 years ago into the Chinese market century brand, to now cumulative sales breakthrough 600,000 mainstream brands, SVW Skoda out of a high-speed and stable growth trajectory. One of the most competitive brands in China's auto market, its product and brand culture of heritage and innovation work, following the fashion dynamic model Fabia Crystal to enable the "Dolphin Princess" Jane Zhang as the spokesperson, but also with the world's first real-name System professional car question and answer website-car Ask the network to promote the brand and products, I have to say that SVW has a better grasp of precision marketing. Although the time to enter the Chinese market is not long, but the Skoda brand building effective, visibility and reputation of the rising, its world-renowned "Human touch sincere care" service, but also won the majority of consumers trust and Word-of-mouth. Shanghai Volkswagen Skoda in the cultural heritage of continuous innovation, in the marketing has been the use of all-round diversification, daring to boldly try new media and new forms for the Skoda brand in China to inject fresh and fashionable young vitality elements, and strive to accurately cover the increasingly young automotive market, the main consumer groups. Car ask the net as the world's first real friend relationship based system of professional car question and answer website, has a strong real user group and pure question and answer environment, can provide users with a truly authoritative, comprehensive, full of fun professional car question and answer platform, the online half a year more than a real name registered users up to nearly 4 million. The selected car home page This form covers all car-related content, to ensure that users can be the first time to understand the brand and products of the latest information, through the formation of friends of the social network, the audience positioning more accurate, more active fan interaction, the dissemination of more significant results. The Shanghai Volkswagen Skoda and the car ask the network cooperation, not only is the manufacturer to the automobile new media a successful attempt, has created the automobile Network marketing new era. With the advent of the trend of precision marketing, SVW Skoda will increase in the real ability to reach the target audience of the new media format, set up a century of car brand image with innovation to inject fresh vitality, steady progress, innovation and development, in the Chinese auto market to create more outstanding results.