The case analysis of several factors network optimization of homepage

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The first element: Title keyword selection keyword to pay attention to the evasive,

The so-called avoidance of heavy, is to avoid those who optimize the difficult keywords, such as www.***.com this site hotel reservations Such keywords belong to the heavier, because Baidu promotion itself accounted for the first page of half, the optimization significance is not big. Even if you optimize the first page, is also under the promotion, the opportunity to choose very few. The so-called choice is light, is to choose to promote less, the first page of the same Web site optimization is not enough keywords, but also take the above City hotel booking as an example, if you choose Shanghai Hotel Reservation, or more direct Shanghai Jinjiang Inn Reservation. This is a lot more likely for a target customer to have a greater chance of

Second element: Secondary navigation should pay attention to the clear context

First of all must do the second navigation, the second navigation can not be the same as the main, this will be primary and secondary, the second navigation to return to the title keyword, return to the main navigation, return to update the content page, return to the site map, return to the main directory of the site. Then take the Metropolitan Hotel Reservation network, the secondary navigation return to the main navigation, return Update content page is not done well, it is worth mentioning that the site below to do a secondary navigation, relatively good, with a word of the form take all the title keyword.

The third element: keyword density of the key word density natural order

Keyword density (Keyword density) personally think that must be the most important key words, let him very natural appearance, very natural end, title, navigation best to add. Metropolitan Hotel Reservation Network, the keyword density appears to be a bit too high, the general new Web site is not easy, it seems to leave a trace of optimization. If it is natural and orderly, it does not matter, because the Webmaster building stations will not be grassroots. Oh, if chaos and no chapter, then the search will know, or more observation, and then included. Like the City Hotel Reservation network, included a check is not very good, do not exclude the possibility of optimization traces

Element four: Web page updates must be updated every day

The Web page is updated every day, like to feed the spider, eat every day, people have the interest to ah, always eat the same, that will be tired, so to original uninterrupted. Updates can be changed by clicks, the top of the changes reflected, the hotel reservation network does not do very well, the key to the original is not much, perhaps the site has just been established, to be improved.

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