The catering industry has practiced the internal strength to play the mobile internet again

Silicon Valley October 29 news When people shake a mobile phone can find a restaurant, sweep a two-dimensional code can eat a discount, take a photo to share the food, the traditional restaurant can no longer be reserved for the charm of technology.


　　


"Many new sharp food brands such as Macau Bean, spices, Jia and a product, and Hegu, will be too no second, are fully utilized the comments, group buying, micro-blog, micro-letter These http://www.aliyun.com/zixun/aggregation/9363.html" > Mobile Internet products. "Help the catering enterprise to realize information technology," said Konglingbo, general manager of the Beijing Co., Ltd.


　　

"How technology changes food and beverage", released by
, says in Beijing, Shanghai, Guangzhou, Shenzhen and other big cities have out eating habits of the respondents, more than 99% have a meal before the habit of collecting restaurant information, more than 50% in the habit of inquiring before eating preferences information, taste characteristics, restaurant environment, Location and quality of service information.


　　


Public comments Vice President Jiang Yuping with "busier, more lazy, more preferential, more enjoy, better face and more sense of service" to summarize the characteristics of mobile internet age consumers. Compared to the PC era and earlier consumers, the mobile internet era of consumer behavior changes, is to enable more catering enterprises to take advantage of group buying, micro-credit and other social media and other channels of integrated marketing, so as to gain more value.


　　


in Beijing, the city of Hallasan roast butcher, sweep the door of the two-dimensional code to get a 90 percent discount and a cup of plum, this looks like a small discount but attracted every day one-third of guests take the initiative to pick up the phone to join Hallasan's micro-letter members, and Hallasan is a direct and customer communication channels.


　　


Beijing West Bay Catering Management Co., Ltd. for many years at the back end has been the standardization of Chinese food exploration, but they tan Chen, front or backward. "Only by combining the technology of the front and back end, can we improve the management level and operation efficiency of catering enterprises and enhance the competitiveness of catering enterprise." "Public comment," said co-founder Jing.


　　


For more traditional businesses, the launch of mobile means does not represent a real understanding of the new mode of business, social communication carrying the function of the media, the use of a double-edged sword. Konglingbo said for Catering enterprises, do not simply because it is a new technology trend to use, we must first consider these technical means can improve customer satisfaction, can improve the level of service, can improve marketing efficiency and other factors, and then consider the technical means to solve these problems is not the most appropriate, is not the most mainstream.


　　


in a sense, the new Internet, mobile Internet technology application is like a magnifying glass, enterprises do good and bad, can quickly let more people know. So, for catering enterprises, the key is how to use technology to improve themselves, rather than how to adapt to new technologies. If the "internal strength" is very solid, consumers are very recognized, that mobile internet technology is "icing on the cake", if "internal strength" is not solid, that mobile internet technology is to accelerate the death of the poison. After all, for consumers, the food is not delicious, service stickers are not intimate to the hotel's continued drive.