The catfish dream of Internet enterprise making cars

Thanks to the "two sessions" during the Ministry of Industry Minister Wei to encourage new energy vehicles, said: "Put a few catfish come in to stir up the new energy market in China," a time to encourage new energy vehicles, the news ensued, one of the most interesting is the prospect of winning car manufacturing license and Alibaba, Baidu is openly admitting that it is building a car.

In the current Internet enterprise car-making movement, new energy vehicles are often closely integrated with smart cars, just as the definition of super cars: "Electric, intelligent, Internet." As opposed to traditional petrol cars and diesel vehicles, new energy vehicles refers to the use of non-petrol and non-diesel fuel engines or new energy for power substitution or partial replacement of the traditional internal combustion engine power vehicles, the current new energy vehicles have electric vehicles, natural gas vehicles, liquefied petroleum gas vehicles, methanol cars or hydrogen cars Intelligent Car is its outstanding intelligence characteristics, is in the electronic information technology and other High-tech Foundation development, it plays the role of auxiliary driving, make driving more convenient, and finally achieve unmanned, including navigation system, no parking electronic toll system and automatic collision avoidance system.

Lok-Vision Car has entered the licence application stage

New energy and intelligence are important positions in the Lego mega-car project, these measures, which are in line with national direction, are supported by the Government, Ministry of Industry Minister Wei said: "I think the internet industry (car) development has its own characteristics, this is the traditional industrial development is not available." Therefore, the development of the Super Car project is also relatively smooth, and now has entered the license application stage. According to Lu Zhengyu, vice president of the video super car said: "The current video super car has entered the licensing stage, and the Internet Technology department will set up a company and domestic car companies to cooperate further." "It is clear that it is a matter of urgency to solve the" Zhongsheng "problem and to co-operate with BAIC, because the national Development and Reform Commission last November," new pure electric passenger car production enterprise investment projects and production access management of the interim provisions (draft) "clearly stipulates that the declaration of enterprises to have more than 3 years of pure electric passenger car research and development base , master the whole vehicle control system, power battery system, integrated vehicle integration and light weight of the core technology as well as the corresponding test verification capabilities, with pure electric passenger car independent intellectual property rights and authorized related invention patents, so happy to want to complete the application of Automobile manufacturing license is not easy, rely on partner Baic became a good choice.

Compared with Baidu, Alibaba stays attitude, Lok see the Super Car project is generally known, the tasks are in the ground. Abroad, in addition to the Silicon Valley team, at present, the music is also in Germany to seek manufacturers cooperation; At home, Baic's chairman Xu's stance also let the car once again eat reassured: "The two-year cooperation with the music is very happy, the current cooperation objectives are clear, specific time has come out." ”

Alibaba, Baidu to try to preempt?

In the music as the two Dongfeng enjoy many media attention, Alibaba announced on 12th with SAIC: "will invest 1 billion of the Internet car Fund, together to create a car running on the internet," and in the previous day Baidu Robin Li also publicly admitted that Baidu is developing smart cars, For a time domestic internet companies to build cars into major media headlines.

This cooperation is not the first time Alibaba into the auto industry, last July Ali and SAIC reached a strategic agreement to the Aliyun OS to move on the SAIC-Rong car, and through the Ali Department of the German navigation, shrimp music and other services. In the previous glory was carried by the inkanet system, this system is also based on the Android system, and the domestic well-known car networking enterprise Bo Tai Cooperation, so the single system for the glory of the Aliyun OS to accept the ability of the Ari car advantage, in the solution of software problems at the same time with SAIC's mature models, So Ali's internet car is expected to be the first to take the lead, the two sides to cooperate on the Internet car will be listed next year.

The same is borrowed from the two East Wind, Li also announced recently: "Baidu is studying smart cars." And music, Ali has made clear that the difference between the manufacturers are Baidu did not disclose the car's partners, but simply announced a car building news. However, according to the author's knowledge, Baidu before this with BMW reached a three-year cooperation agreement, the main research content is unmanned cars, believe that these technical accumulation of smart car manufacturing has a very small value. As for the timetable, Li also revealed that it might be possible to launch a smart car in the year.

Catfish is not good for

In the music, Alibaba, Baidu competing to become the first catfish, we are not difficult to find: "to the current technical conditions, want to become catfish easy, but want to become a surviving catfish not easy." The evolution trend of the new type automobile is well known, both at home and abroad, from automobile Enterprises, university laboratories, internet companies have invested a lot of manpower and resources in this field, but the actual results are very limited. With the familiar Tesla as an example, in 2000 years or so has been the project, which also borrowed from a number of university laboratories and Mercedes-Benz experience, today in the initial hype after the peak also faced the challenges of all sides, the winter high consumption of electricity, charging inconvenience, poor sales and other negative news constantly. and domestic manufacturers in the new car has also been a lot of Kung Fu, North Steam as the first attempt to new energy vehicles manufacturers, currently has E150ev, 307EV two flagship pure electric vehicles, but in 2014, the annual sales of only 5,510 vehicles, compared with the traditional internal combustion engine car sales are almost negligible.

In addition to large investment, long cycle, low sales, the market for the acceptance of the new car is also the annoyance of various manufacturers. In the first year of the first Beijing car shake number: New energy vehicles can provide 4,526 personal indicators, 2,139 applicants without the number can be directly obtained indicators, in sharp contrast to the same time the number of private minibus number of individual numbers is 3,020,307, the benchmark rate only 0.6%. The equivalent of 164 people only 1 sign. Consumers are far less receptive to new cars than manufacturers have predicted, as taxis and buses are the main selling routes in the actual sale of new energy vehicles, while finished, a new energy vehicle that buys subsidies and licences, has been snubbed. In the eyes of consumers generally think that the new energy vehicles in the initial development, technical level is immature, supporting facilities are imperfect, high prices.

In addition to the low consumer acceptance, the domestic internet companies are worried that the current set of intelligent, new energy in one of the automotive projects in the eyes of foreign traditional car manufacturers also receive attention. Mercedes-Benz F105 concept car equipped with a plug-in hydrogen power fuel cell matching two motors can also achieve unmanned driving function, it was already on the street at the CES conference in 2015, and Audi also announced that it had successfully experimented with unmanned smart cars, which were already quite mature in terms of new energy, and that the electric version of A8 would soon be released, Pure electric SUV Q6 is also basically formed. Compared to domestic internet companies, these traditional manufacturers have more powerful brand effects and technical capabilities, can provide a full range of outcomes, and, more frightening, they often control the automotive supply chain, which is an absolute advantage for domestic enterprises.

In today's pursuit of intelligent environmental protection era, research and development of production of intelligent, new energy of the car is a well-deserved trend. However, in the actual operation process, more consideration of market demand, consumer vision for domestic auto manufacturers and Internet companies more pragmatic, the combination of technology and market is the future way out.

(Responsible editor: Mengyishan)