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Image marketing has been a lot of enterprises, the picture of its own advantages and the user's response to determine its position in the marketing. Xiaofeng lottery Software in the construction of marketing stations are very focused on the display of pictures. Here the picture shows not only the picture of the product, the website of marketing pictures abound. How to do picture marketing is the future of our lottery site to go the long-term road, but also the focus of future research.
From the website's picture How to do the marketing, from the product picture display and the website picture Display two big aspects analysis. Do business site Marketing station will choose to do banner on the homepage, such as consumer lottery website http://www.7ien.cn/Whether it is product display or the site's picture display focus on image marketing for our results. As for how to analyze the effect of this picture, can be from the page of the click-through analysis, the picture location and the image of the display of different ways will have impact on the point click Rate, we need to analyze the data, improve the image of the marketing effect. This is also from the user experience to analyze the marketing effect, and thus modify the marketing plan.
How the picture launches the marketing mainly from the following several aspects analysis:
1, product picture How to display the function
For the product display is not a simple display of a product appearance on the line, need from the beautiful, product features such as multi-directional display products. We do Xiaofeng lottery software products picture Display, the goal is to let users see the first product will be attracted, but also to allow users to understand the product from the picture of the general function, at least to know what this product is used, of course, can be combined with text description.
2. How to display the function of banner strip
Banner is often the core of a Web site, because users open the site, the preferred eye-catching is the banner bar this position. Do a good job in this position picture marketing is a website marketing focus. Our lottery website's banner production should conform to the website theme, can display the product the function, manifests the product marketing activity. So the function of the banner bar is 8630.html "> sometimes more important than the display of product pictures."
3, the website small picture Marketing effect
In the big picture of the marketing work to grasp, the next point is to pay attention to the details of the work of the picture, although the site is not a small picture of the site conspicuous, but the details often determine success or failure, so the details can not be overlooked place. In doing Xiaofeng lottery website small picture processing, I spent a lot of time, the picture content display, the text introduction all needs to ponder carefully. The small picture in the website cannot prop up the whole website, but it is an important part of the website. So the website small picture's marketing should be meticulous.