The ceiling of the traditional electric dealer and the opportunity of the new electric dealer

What are the rules of the internet world?

Subversion, innovation, user thinking, winner-all and so on.

How much more can you say?

But that's enough.

Regardless of subversion, innovation, user thinking or winner-all, the same applies to the electricity business, a big storm is approaching.

That's what the power-business strongmen think.

Liu that: "In the existing pattern, to create a new electronic business platform of the time window, basically closed." There is still a chance for mobile power providers. The opportunity for a vertical electric trader has been zero. ”

"The electronic commerce that relies solely on the demographic dividend has seen bottlenecks, which attract consumers." "Day Cat President Wang Yulei said.

From the entrance, user, consumption habits, commodity channels, traditional e-commerce has been to the bottleneck, Ali, Beijing and east are aware that the change is imminent. Tencent push micro-letter, Baidu Force map, 1.9 billion U.S. dollars to acquire 91 assistants; Ali acquisition of gold, a stake in micro-Bo, Beijing and east to join Tencent all behind, we see 2013-2014 giants all layout, is for a word-mobile.

The entire Internet industry is looking at the opportunities for mobile Internet.

Today, how long can you resist taking out your phone? A recent survey by Time magazine found that 25% of people are 30 minutes, and 20% of them are checked every 10 minutes. Have you ever tried or used mobile phone shopping? According to a PwC survey, 75% of Chinese internet shoppers make online purchases at least once a week, with 77% of them (most of whom have eaten crabs) using smartphones as a shopping tool; China's social media, which were mobile at the time, played a crucial role in consumer taste and consumer behaviour.

We look at the traditional online shopping, mostly the internet as a commodity sales channels, is the display, communication and sales platform. In large data, intelligent equipment, mobile interconnection, the rise of today, especially the industry's internet, with the Internet thinking to transform the traditional industry, online shopping is also advancing with the times. For example, E-commerce, better to say that the commercial Internet, we have to use the Internet, to achieve deep transformation of traditional business and sales, it is not just another sales platform and channel. Instead, the deep integration of traditional commerce with large data, mobile and social networks is the subversion and innovation of consumer relations, marketing models, branding and industrial ecology.

That's too deep. In a word, this industry must be recognized again!

We often say that the Internet "winner take All", master the entrance, data and consumption habits is critical. The "personification" attribute of mobile internet and intelligent devices, its strong interactivity, entertainment, situational, and centralized (traffic monopoly difficulties), the use of debris time and data value of the mining ability, brought is undoubtedly from the user market, consumption habits and innovative ability, All aspects of the mobile Internet are bound to score more points. Especially today, the Chinese Internet to 20 years, the so-called real with the Internet to grow up generation, they and become "Internet natives", age is about 18-30 years old, such a clan, they are the future market mainstream power, is worth research and attention.

First, the user dimension. In the next 10-20 years, they will be the leader of consumption and the absolute main force.

Second, the customary dimension. From the use of habits and consumption patterns, over the past few years from the computer, tablet and smartphone transition, as well as mobile payment means to improve and convenient, are in the mobile shopping accumulation of user resources and cultivate consumption habits.

Third, the demand dimension. For these "online shoppers", "mobile phone family", how to enhance the efficiency of their mobile network, attract attention, so that the full effective use of fragmentation time is critical. The need for simpler, more interesting requirements for mobile internet, especially smartphones, is constantly improving.

Four, the ecological dimension. Upstream, we used to say that E-commerce is mostly concerned with standardized, branded products, for a large number of long tail, small and medium-sized producers or traders, as well as some start-up enterprises, they have a strong will and motivation to join in, mobile Internet can create better opportunities for them.

Of course, traditional e-commerce also talk about the user experience, but more still do the flow of business; Mobile E-commerce era, how in the small screen, fragmentation time, effective access to attention, facilitate transactions and repeated purchase, in the application of outbreaks, information explosion, the overflow of saliva era, "user experience" can no longer be a simple slogan, But to become Life-and-death.

Recently, we have also been concerned about the use of mobile e-commerce in many homes, including those giants like Amazon, emphasizing their own logistics, back-office support and user shopping experience, as well as ebay, more emphasis on user participation, Wal-Mart's emphasis on O2O, Taobao for big data and so on. We find that there is an American mobile based shopping application cytopathic is very interesting, it has a lot of mobile shopping in the nature of the typical features of the application. Cytopathic is a mobile priority shopping app that pushes merchandise information to interested users, based on the user's preferences, through an accurate algorithm recommendation technique. She tried some very interesting business models and service innovations:

First, use the data algorithm recommendation, rather than search recommendations. Cytopathic's founder, Peter Szulczewski, who was born in Europe, and Zhang Yi (Danny) from China, although they had previously been employed in Google and Yahoo respectively, did not use more familiar and common search recommendations. and traditional online shopping more purposeful, more like repeated comparisons, more attention to the brand, more time spent in communication and comment on the difference is that mobile phone shopping users more hope that "fragmented" time can be fully and effectively utilized, each time is relatively short browsing, Therefore, the cytopathic algorithm is recommended to help users quickly positioning, quick selection and decision-making, with a better advantage.

Second, cytopathic take direct purchase and settlement of the way, after sale is also their own. From the consumption habits, mobile phone shopping is a short time, high-frequency times, users are more focused on the possibility of achieving consumption is also greater. The reason why not like a lot of mobile shopping guide, or purchasing just do intermediate platform, Cytopathic is also in order to minimize intermediate links, increase user Trust, promote the purchase behavior. Of course, this is also to better grasp the user behavior and enhance the relationship between users.

Third, the short time of mobile shopping, small screen, high frequency also lead to the user for the introduction, the process of pleasure, as well as the recommended accuracy and update the frequency of higher requirements. Cytopathic General page only 4-6 products recommended, the page is very concise; through some random recommendation, similar to the game, to the user also enhance the sense of generation and entertainment; In addition to page recommendations generally do not disturb the user, also does not require users to provide complex information; cytopathic according to shopping habits and social data, Update the recommended products and categories at any time.

The mobile internet essentially opens up an era in which users can know exactly who they are, and the mobile phone user has the habit of paying for it, and the keen and technical support to find and satisfy the needs of users becomes the core competency. Cytopathic as an engineer to start a business, her technical capabilities and corporate culture provides a good support for this.

Five, many of the goods on the cytopathic from a large number of small and medium-sized enterprises. With traditional e-commerce more focus on the brand, to get the opportunity may also need to be quite expensive traffic and display costs compared to the cytopathic such a platform, small business road suddenly become extremely broad. They only need to upload the goods, receive the goods billed. As the "fairest mobile social shopping platform (Zhang Yi language)", cytopathic to do is to significantly reduce the seller to find buyers, as well as the cost of communication with the buyer. Whether the product can be recommended to the buyer, the seller as long as to ensure that the quality of goods, dazzle enough sexy is good, brand and marketing such processes, both by the machine and user Word-of-mouth to complete. Many of these companies will have revenue when they just join the platform, because there is no need to advertise or aimlessly search for a huge number of users. They can also take this opportunity to create a mobile network of independent brands and Word-of-mouth, participate in global sales, Cross-border commodity trade.

Cytopathic this simple, efficient and interesting shopping model, fully embodies the principles of Internet freedom and equality. Once mobile shopping has become the mainstream, traditional electric operators value the flow of imports and channels will become more and more difficult, which is the traditional Internet enterprises anxious to tighten the layout of the reasons.

Cytopathic uses algorithms to connect users to the items they want to buy.

Cytopathic's users are almost 16-30 years old, and they are the mainstream consumer of mobile networks over the next 10-20 years.

Many of the upstream cytopathic are small and medium-sized enterprises, especially from China's Yangtze River Delta and the Pearl River delta producers and traders.

All this shows the innovative capabilities and great opportunities of mobile Internet.

For the sellers involved, the product is king.

For the buyers of pleasure, experience is king.

The market is increasingly concerned with the role of user experience and technology.

Cytopathic mode, through the entire industry chain to build, real-time information exchange and sharing, personalized and on-demand customization is no longer a slogan, the user is defined as personal, custom and data can be continued, as well as habits, places and social information of the knowable, bring closer connections and more accurate recommendations At the same time, to transform the upstream and downstream relationships and the entire service model, to create more competitive, consistent with demand, as well as good relations of cooperation and shopping experience.

Wait a minute. Cytopathic, a start-up company that is truly mobile internet technology and innovative genes, has simply subverted it.

Today, cytopathic in the European and American Fashion Life category app ranked very forward;

She has more than 27 million users, active daily average of 600,000-800,000;

The average browsing time for cytopathic users is about 30 minutes per day (data indicates that ebay mobile users spend an average of 108 minutes a month on a mobile phone);

The vast majority of cytopathic users are located in the United States, Canada and Europe. These internet and online shopping mature market, users of products inexpensive, consistent with the use of more attention, shopping habits and online payment chain is also relatively mature.

Alibaba released the prospectus also revealed that its mobile platform users have more than 136 million, 2013-year income of 37 billion U.S. dollars, accounting for 15% of the total income ratio. From the industry chain molding, user accumulation, habit development, mobile shopping will always reach a tipping point, that is, users and market opportunities (and further replace the traditional shopping boss status). In fact, mobile shopping today is very concerned about the indicators, or the number of users and repeat purchase rate, rather than simple sales indicators (these two points are widely considered to be the key to investment and future breakthroughs). In this sense, cytopathic is indeed noteworthy, in fact cytopathic sales are not bad, from 2014 onwards each month's sales have exceeded tens of millions of dollars.

This is a 35-person, the merchant platform really released only 15 months of the company.

Moreover, Cytopathic's goal is much more than that. According to Zhang Yi, cytopathic from the outset to identify rivals as Amazon, ebay and Wal-Mart, such as shopping giants.

That is to say, in the beginning, this is the competition between the two worlds, which is the competition of both modes and concepts.

(Responsible editor: Meng)