The CEO of the world's largest advertising company says Facebook ads are underperforming

Sina Science and technology news Beijing time, July 10 morning, according to the U.S. Science and Technology information Web site CNET report, the world's largest advertising company WPP CEO Martin (Martin Sorrell), said Facebook has done a good job in branding, but in the advertising sector is not ideal performance. Suming's announcement is another blow to Facebook's efforts to increase advertising revenue, especially since WPP's advertising spending on behalf of its clients accounts for nearly one-third of the global advertising spending on such channels every year.　　Suming the speech at the Cannes International Creative Festival. Despite the Suming days of questioning, Facebook's ad investment from WPP will continue to grow healthily. The data show that WPP's Facebook ad spent about $200 million last year (accounting for about 5% of Facebook's total revenue) has increased by one-fold this year.　　Suming also said he believes Facebook has great potential in the long run. But WPP's spending on Facebook is dwarfed by Google (Weibo). The company plans to put 1.6 billion to 2 billion dollars in ads this year at Google.　　Despite nearly 1 billion Facebook users, the social networking site has struggled to generate revenue from traffic, especially from the mobile sector. Suming's comments may have been a major blow to Facebook's latest effort at a time when Facebook and GM's advertising partnership have turned around. GM had announced earlier this year that it would no longer advertise on Facebook, but it has recently been rumored that GM has changed its mind and is considering working with Facebook again. (Qing Chen)