The chain should aim to guide the user to solve the demand

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Search engine focus on user experience, on the one hand for the majority of webmaster to provide optimization guide, on the one hand to punish the low quality of the site. Content quality will determine the ranking and trend of this site, but most of the seoer for the content of the understanding is limited to unilateral, that as long as the content of their site is OK; in fact, the chain is also worthy of our attention, it is in fact also belong to us to consider the scope of content, because we go to other people's Web site to do when the link , for us is in the hair outside the chain, and for the other side is doing content, so the content and the chain at some times is complementary.

In the previous optimization, most of the webmaster outside the chain this piece of attention is very poor, always feel that the chain is issued on other people's website, the quality of the content regardless of good or bad, as long as the article is included, it will certainly help their ranking; in fact, this ranking is often short-lived, especially for today's search engine focus on the user experience , because when a lot of junk content is punished on the other side of the website, be implicated must be some hair outside the chain of the site, we can stand in the direction of the link to the site to vote to understand, a lot of junk links to or do outside the chain of the site is a lot of k, for our site is a blow.

Baidu search engine to give us some tips on the site will have adverse effects of the link:

Yesterday friendship link this piece has already elaborated, the friend who has the interest may point "the friendship link is also the website punishment One important factor" reads, in addition to other forms of link carries on the expansion explanation:

The link of manipulating "approval degree" calculation

Manipulating the "recognition" of the calculation of the link is more commonly used in the form of a chain of hair outside, is to rank at all costs, outside the chain of resources is actually very simple, is to find those who can send out the chain of the site, because the keyword ranking for the purpose, naturally did not take into account the content of the site, and the user's needs, This deliberately interspersed with the keyword outside the chain, is not recognized by search engines, because it is not a natural existence.

The construction of the outer chain should guide the users, to solve the needs of the target, of course, the user groups involved, the demand is also very different, such as the tea site links appear in the same industry, which can provide users with the demand for tea, and links appear in the Webmaster platform, such as A5, Chinaz these sites, Then it can be used as a reference station for webmaster optimization, many friends think that A5 appears in the link is a just for ranking and do the link, in fact many seoer read the article, will go to analyze the end of the article left a link to the site, which is actually a way to guide users, A good site will naturally provide you with some ideas and methods of optimization.

Links to prohibited websites, spam sites or vicious links in the network

This is actually a malicious link, compared to the form of the above link to come to the serious, when we are prohibited sites, junk site to do outside the chain, according to the principle of the voting outside the chain, nature will understand the harm of these links.

Third, buy or sell to enhance the website "approval degree" link

Buy or sell to enhance the website "approval degree" link, this is we often said the sale link, this kind of link affects the search engine fair competition principle; today's SEO is not only rich can be finished ranking, the right to drop a lot of sites have a similar situation.

This form of link, at first may be very good effect, and still a short period of time can be achieved, but there are still great risks, once the search engine identification, the site must be dragged away from Baidu punishment of the Talons, and will be a more serious form of punishment, recovery time is relatively long.

Summary: We do the ultimate goal of the chain is of course for the keyword ranking, site traffic, but the form can not be ranked as the goal of keyword, should be more to consider the user experience, in fact, the more the number of the chain for the site the higher the risk, of course, this refers to the user needs for the purpose of the chain; If you take: "Outside the chain is to guide users, solve the demand as the goal" for the construction of the chain of the starting point, so when you do outside the chain, you will consider the content quality, link existing significance and so on, if the chain can achieve mutual benefit, the results of mutual win, for website optimization is the safest and most effective. Article by Zeng (Taiwan Alpine tea http://www.zuipin.cn/wulongcha/gaoshancha.html) Original, reproduced please indicate the source of the article, thank you.