The challenge of the three great challenges of electric business

Absrtact: August 30 News, Wanda, Tencent, Baidu three big Giants announced the cooperation of the establishment of electric companies, complementary resources plus the ultimate success of investment in the probability of how big? To this billion power network linked to a number of retail industry veteran practitioners, they analyze the three big giants

August 30 News, Wanda, Tencent, Baidu three big Giants announced cooperation to set up a power company, complementary resources plus the ultimate success of investment in the probability of how big? To this billion power network linked to a number of retail industry veteran practitioners, they analyzed the three big giants together to do the electric business although the lineup is strong, but there are three challenges to overcome.

First, Wanda to do O2O is certainly a long project, because of its huge investment, the attention of all, the need for constant trial and error characteristics, leading to any professional managers are difficult to bear the big. "Three companies cooperate, Wanda Group accounted for 70% of the shares, indicating that Wang is the ultimate boss." With Wang's strong style, can not integrate the resources of the other two strong companies is hard to say; second, shopping malls do O2O, need to get through the stores of goods, transactions, members and other systems, this process is certainly facing various interests, and slow, Wang need to trust professional managers, and must also highly authorized, But it's too hard in the process of trial and error. ”

Second, Wanda to use the Internet to change their own, first of all, to use the Internet to change its chairman Wang. "Although the Wang attaches importance to the Internet, it is still the thinking of property developers." If his thinking doesn't change, the whole of Wanda will be hard to really internet. ”

In addition, according to the close Wang of the internet, Wanda O2O strategy originally Wang plan to pull on the public comment network, but finally because of Wang strong traditional thinking and forget.

Third, commercial real estate transformation, the first is the change of profit model, if the profit model is unchanged, consumers can hardly accept their transformation. "The traditional enterprise to do electric business, the most fear is the pursuit of a hot air concept, but reluctant to hand the existing Shovo." For Wanda, if you are willing to change the commercial real estate to collect water deduction point of profit model, in order to create a new business model. ”

For Wang think everyone in O2O a starting line, the industry agreed and bullish Wanda to do with others do not have the advantage. "Wanda's offline resources than Yintai strong, Baidu's big data, search element formed a powerful flow portal, plus Tencent invincible social tools, from the resources to completely put Alibaba's o2o than down." And no matter how the Internet develops, Wanda's future is the center of consumer Convergence, and when the platform begins, the market share of the cat is declining. Therefore, the Wanda teamed up with Tencent, Baidu together to do O2O, not lack of resources, not lack of money, not lack of time, and even no shortage. ”

But the most fatal thing is to find someone to lead the new team to achieve. "Wanda O2O implementation, the most missing is the Wang change the traditional determination, the integration of the various resources of the open mind, and highly authorized to the helm of the trust, allowing its trial and error of patience." Only Wang son constructed, who met Wang's treatment, could hardly have been in this position for more than 1 years. "The above many senior retail industry Personage said, Wanda and Tencent, Baidu joint electric business drama, an opening guessed the key plot next trend."