The change from quantity to quality of search engine's external chain

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We all know that in the search engine optimization work, outside the chain is one of the most easy to control and operation of a factor, but also search engine rankings, one of the largest factor, so want to get a good ranking we will go to each site to do outside the chain, similar to canvassing, then in the chain number is not decided to determine the biggest factor of the site ranking?

Outside chain

In the past, in addition to the site's own weight will affect the search engine rankings, outside the chain can be said to be the second biggest factor, but for like to improve the site in Search engine Trust is not overnight things, most do seo people spend most of the time to send out the chain, but in the recent several search engine algorithm changes, A lot of hair outside the chain of SEO way of the site is almost disastrous, why so, Wuxi cocoa SEO try to analyze the reasons here:

The original search engine computing rankings, the main consideration of your Web page and the user search word matching degree plus the weight of the site itself, plus the number of outside the chain, then the number of chain, in accordance with the above formula, search engine computing ranking factors will take into account the number of factors in the chain, so as to get a better ranking. However, in the process of evolution, search engines find that such calculations can be exploited by many people with bad motives, many seoer for this go back to apply for a large number of blogs, in the blog's friend chain position, put the anchor text on the other side, and to the major forum post signed "to this one" to promote their own site links, Even in the article to insert the content unrelated to the site outside the chain anchor text, so that the site derived a large number of spam Web pages and content, the user has caused great inconvenience, Seoer is facing the search engine, the search engine is facing the user, if the user repeatedly search for what they need, He will not trust the search engine, so this situation is a search engine must be determined to resist the behavior, this is why Baidu more than the reason why SEO hate!

Then the change can only be from the direction of quantity to the quality, in the user is useful is the quality of the user is not useless is junk information, search engine will be mercilessly deleted, your site's external chain will be lost. Then your chain number is reduced, the ranking will also fall. And if once the search engine decision page for the user has no value of the page, the link out of the page not only will not give you the weight of the site, but also will give you the weight of the site to reduce points, this is the quality of search engine external chain considerations.

To sum up, now do in the day-to-day work of SEO, can no longer drift, the Forum, blog group, no quality false original this chain will become the past, let us ensure that each sent to the link has a reason to exist, the quality of the chain is already an indisputable fact.

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