The change of business-to-business e-commerce in "Big Data" era

We are facing a time of big data. In the past, in the small data age, the human judgment of things is based on intuition, experience and imagination, and prejudices are everywhere. When the information explosion accumulates to the qualitative change, the large data will apply the mathematical algorithm to the massive data, in order to revise the prejudice and intuition of human and predict the future.

2013 will be the world's largest data year. It is clear that this coming data revolution will bring unprecedented innovations and challenges to enterprise development models and decisions. The first stage of Business-to-business E-commerce Development is based on the information matchmaking mechanism, which effectively gathers the buyer and seller information through the Internet. The second stage is the online transaction, the information display mode, the online trading tool, the supporting service product development makes each platform try to solve the on-line transaction problem; The third stage is the resource agglomeration, The so-called resource agglomeration is to highlight two core elements: the data go-between, the service essence needs.

The large data provides the platform service with the information support, but the service landing also facilitates the effective data to be collected unceasingly, forms the data circulation, namely "the Snowball effect". It can be said that large data is not an e-commerce platform of a product composition or business areas, large data is the future development of E-commerce, the basic resources and advantages of the present, many companies are trying to large data development and application, If the China Trade Network (shangor.com) through the integration of Third-party services resources, the construction of service data system for enterprise users to provide standardized, landing, intensive data products and services, to help enterprises in sales, procurement, management, operation and other links to achieve cost reduction and efficiency improvement, to strengthen the electronic business enterprises on the online data, Non-online data mining and processing capabilities, the construction of a data-intensive third-party cooperative model.

An important trend for large data is the change in data services, which divides people into many groups and provides targeted services to each group and even to everyone. The increase of consumption data provides the basis for the electronic business enterprise to accurately grasp the user group and individual network behavior pattern. Through large data application, electric business enterprises can explore personalized, individualized, accurate and intelligent advertising push and promotion services, and create a new business model which is more cost-effective than existing advertising and product promotion forms. At the same time, electric business enterprises can also through the grasp of large data to find more and better users to increase stickiness, the development of new products and services, reduce operating costs of methods and ways.

The development of e-commerce in our country is facing the most outstanding problem is homogeneity of competition, and the arrival of large data age will provide a new way for its development and competition.

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