The change of enterprise's mobile marketing in mobile era cannot be avoided

2012-year Double 11, Taobao platform to a short 24 hours to break through 19.1 billion sales, compared with 2011 year 5.2 billion year-on-year growth of 267.3%. Behind this huge figure is a startling explosion of consumer power. In the face of new technology, marketing model, multidimensional shopping experience, the user's acceptance degree often exceeds the enterprise's imagination. 2012, the mobile shopping market in terms of scale and growth has been a great development, the constant popularity of intelligent terminals, tablets and large-screen mobile phone penetration, for mobile shopping provides a better user experience. Enterprise Discovery: The user's Catalyst habit Mobile, enterprise mobile marketing time to change!

According to IRIS Statistics, 2012 mobile internet users accounted for 74.5% of the overall netizen, to 420 million, the number of mobile Web user has surpassed the number of desktop Internet users, mobile phones become the largest Internet terminals. At the same time, mobile internet per capita Internet access for the first time more than the PC Internet, Baidu 2012 Q4 "mobile Internet Development Trend Report" shows that the app per capita media longer than 2 hours, accounting for more than 88%. The number of mobile internet users and the length of Internet access to the desktop Internet to achieve "double beyond", the user mobile to the enterprise mobile rapid transfer will trigger a new round of enterprise marketing Revolution, will also become the 2013 mobile marketing new bright spot.

Innovation Workshop Chairman and CEO Kai-Fu Lee has expected mobile internet potential opportunities are 14 times times the PC Internet. Long-term focus on mobile marketing, the country's leading mobile marketing service provider, Zhang Fulian CEO, said: "Mobile Internet development over the same period faster than the desktop Internet." Enterprises spend 10 years to slowly learn the speed of Internet marketing, will no longer apply to the mobile interconnection era of development and competition, at present, the earlier the Enterprise Master Mobile marketing way to enhance user experience, in the future competition in the more grasp the opportunity.

Recall that the Internet marketing really for the public recognition, not in the large brand enterprises in the initial test water, but including Alibaba, Baidu and other enterprises through platform innovation, so that tens of millions of small and medium-sized enterprises through the internet marketing harvest business. Therefore, the mobile Internet era, the real prosperity of mobile marketing, but also from the brand to open the big screen to the small and medium-sized enterprises on the stage of mobile marketing as a sign.

At present, the domestic leading mobile marketing service provider hundred points for the majority of small and medium-sized enterprises tailored mobile marketing cloud Platform micro-network. Micro-Network is specialized for the enterprise to create a guided, self-service, one-stop service mobile marketing cloud platform. Help enterprises to quickly establish and manage mobile business cards, two-dimensional code, APP, short MMS interaction and other mobile applications, through the socialization of sharing tools, so that enterprises can be simple, easy, flexible self-help to establish mobile marketing positions, low-cost, high efficiency, multi-dimensional display of corporate brand image, 360-degree scenario navigation mode, Convenient for new users to quickly find, understand, find enterprises, to facilitate the establishment of corporate member information collection, relationship maintenance, preferential promotion of the full flow of personal services, so that mobile marketing really become the standard of each enterprise. Micro-nets, to help more enterprises into mobile marketing door.