The change of Internet marketing environment from the events of the month

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The term "bad speculation" describes the marketing means of today's internet world. In recent years, the complex information in disturbing people's audio-visual, making the Internet mainstream culture, the network media "Entertainment to death" direction, making Chinese netizens more than inclined to "boring" "lonely." "Spoof" "Martian language" "brother said is not the words are lonely" and other internet culture, but also in the network to promote the changes in the environment.

Xiao Yue Month event whether it is not hype, itself is already a network marketing events, whether spontaneous or behind the manipulation, which involves marketing details worthy of our learning and thinking. From this, we can see the change of Network marketing environment, which leads to the change of network marketing behavior, and it is worthy of our network marketing personnel to ponder.

First, the network marketing main body is no longer the enterprise, the enterprise more relies on the grassroots stratum as the dissemination way

Network Marketing results More rely on the spread of widespread, and China's internet users are mostly grassroots, although the opinion leader in the network to play a role in the dissemination of the group, but the basis of the spread of the community or return to the public. From "Jia" incident, to "Brother Sharp" again to today's Xiao Yue Yue, Furong, Fengjie, each is a grassroots class. The current popular network marketing methods or social media marketing and viral marketing, the author understands the social media marketing in fact and contains the virus marketing, Xiao Yue Month event, is the SNS community as a starting point, by netizens and dissemination, and then to the comments of the leaders reproduced, Social media marketing and viral marketing has been a part of the concept of insertion into, so, Xiao Yue month event is more like a network of grassroots public communication marketing, regardless of whether there is a network pushing hands, the essence or, the main body has changed, the grassroots is the main group of network marketing.

When the masses tend to brainstorm, often form a certain cognition, whether good or bad, once formed, it will be difficult to break, just like the moon after the "Worship of the Moon", no matter how miscellaneous the sound, this may be called "Fire", "fire" concept is so.

Enterprises in the face of the network marketing subject changes, Xiao Yue event may give a hint to the enterprise: the main network marketing may be able to use the grassroots, or, the main body can become a living person, that is, the previous mentioned----"social media marketing requires enterprises can not be like a cold machine." Some enterprises are not satisfied with "like individuals", they simply "is a person." For example, China Eastern Ling is a successful case of using Sina Weibo. Ling is the name of the "Crew model group", which is composed of a group of beautiful and high quality flight attendants, which marks the high service standard of the Eastern Airlines. China Eastern has established its own Weibo account for each stewardess in Ling, in these micro-blog, the stewardess sent some work mood, travel photos, or small emotions, the image of the Eastern Airlines is very friendly, won a lot of goodwill, which is mentioned earlier, not only enterprises to be like individuals, Enterprises should also use the grassroots as the theme of the dissemination of the concept.

Second, the creative threshold to improve, the core is to find the vast number of participants in the transmission power

In the Moon incident, before and after all through the network marketing the ultimate, one is active interaction, early cause enough suspense and inspire netizens mood, the second is to find the vast number of participants in the transmission of power.

For network marketers, the stimulus participants constantly spread their activities, and constantly generate new players to spread the activity is the key, network marketing will face a higher threshold for creativity, perhaps in the future, the network marketing industry will become a network of public relations industry, creative as the starting point, to interactive for the transmission of power.

In fact, the network marketing staff in the "find the vast number of participants in the dissemination of power" to rely on the activities of the reward, such as reward prizes, will always encounter prizes too good to send, the prize too bad will not cause users to participate in the embarrassment of interest. Often require the incentive mechanism to spend time to think creatively to get the effect of surprise. Creativity is indeed and throughout the network marketing industry throughout. This premise requires our network marketing staff some inspiration:

① without originality, there is no strong communication potential energy, creative, may not have potential energy, but there is no eyeball, destined and powerful transmission potential energy.

② Strong communication power is to seize the weakness of consumers, or to cater to their carnival, do not think they bored, spend more time to spread the link, understand their emotions, become their nerves;

③ Network Marketing Staff in the future is a creative person, is a psychologist.

Third, the media responsibility is missing, the entertainment itself needs to adapt the different network culture

The end of the Earth held Red Crescent moon, also hold Red himself, its "ulterior motives" make netizens big doubt. In fact, "Jia" Red World of Warcraft, "Xidan Girls" red Video network, a lot of SNS community tend to put the red grass roots to achieve publicity community brand awareness.

Media as a tool to change the network environment, its influence is widespread, the network environment under its influence becomes extremely amusement, the mainstream culture is getting weaker. The culture of the Internet is worthy of our network marketing personnel to study, such as different SNS community, in the context of the use of the network language, characteristics of behavior will be different. Users in a variety of community play at the same time, you can freely switch "real identity" and "virtual identity." For example, the difference between everyone and watercress.

Perhaps in the future, we are in different networks, have different languages, each form a precise circle group, our network marketers in the search for the target audience may be more convenient. In any case, the future of the environment, will be in the entertainment of the transformation, which is the distinctive characteristics of the Chinese Internet.

Article Source: China marketing resources online reporter/Chen Wenxiang