The change of Internet users ' purchasing way of Word-of-mouth marketing importance highlights

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At present, we access information through the Internet, mainly rely on search engines. As we continue to improve the accuracy of access to information, Baidu, Google-led traditional search engines have become increasingly unable to make picky customer satisfaction.

People need more accurate information, which is not calculated by a complex formula, and machines don't know people better than people. Before customers want to buy a product or service, may use Baidu, and then find a sale of the product site, after consultation and purchase orders.

In this way, the Web page that contains the product is ranked on the search engine, which directly determines the probability that it is displayed in front of the target customer. Since the rankings on search engines are determined by algorithms, then the owner of this algorithm is likely to make its website to get a higher ranking, but master the algorithm of the product or service is not necessarily the best, but he mastered a certain technology, is likely to better products, but they do not master this technology, Their web pages rank very close, and they lose the chance of being discovered by their users.

Not only is it unfair to the businessman who does not master the technology, but the product is good, and the customer who searches the product is not fair, the traditional search engine did not give it the best result, nor gave it a tool to judge the quality of the result.

This is the traditional search engine of the mishap. The traditional search engine developed over the years, especially in recent years by the mass media has been exposed, netizens generally have been the search engine to provide the results of doubt, and over time, this suspicion has become more and more fierce trend, from now a lot of web sites have traffic and no inquiry can obviously see this phenomenon.

On the Internet, the use of asymmetric information features, businesses disguise themselves, packaging their own cost is very low, and ordinary users to open up this layer of camouflage cost is very high, so many times, customers are based on perceptual knowledge to choose service providers, which is often deceived the main reason.

On the Internet, ordinary users can only through the official website to perceptual knowledge of a business, and the traditional corporate web site is entirely by the enterprise itself, the ordinary users of the site does not have the slightest permission to operate. Imagine, if we can see a lot of historical customers on the corporate site of the objective evaluation of the enterprise, and this evaluation could not be changed by the enterprise, so that the credibility of the evaluation, this service is entirely provided by third-party providers, and a set of mature credibility mechanism, This will enhance the user's willingness to list on this website.

A formal business enterprise, certainly will not exclude the company to distinguish itself from the fraud of the opportunity, netizens can also get rid of passive acceptance of the search engine pushed all kinds of biased information dependence, so that the network environment will be unprecedented purification, enterprises and netizens will benefit from it.

Recently observed, online already has a word-of-mouth called Word-of-mouth marketing System. Its working mode is to embed a third party evaluation box on the traditional enterprise website, accept the customer's service evaluation to the enterprise, and each evaluation becomes the reference for other netizens to understand the company. Do not underestimate this small evaluation box, its avatar can be big, one, the formal business and swindlers distinguish between, and secondly, enhance the user's propensity to buy, typos, but also for the enterprise accumulated a lot of positive evaluation, the spread of Word-of-mouth, for the formal enterprises to obtain more generous returns.

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