The change of "small but beautiful"

January 2013, Ma Yun announced that Alibaba Group will be "small and beautiful" change, to face the future of complex business system ecological trend, Ma Yun in the Mail repeatedly stressed that the company into more small business operations on the ecosystem development, has a great role and value. In fact as early as 09, Ma Yun raised the idea of the subject.

Small and beautiful refers to those who are not large, but very distinctive and valuable business model. With the continuous progress of society, slowly the social groups of the consumer market has entered the personalized era, small and beautiful changes in the satisfaction of different needs of consumers, while effectively ensuring that Taobao platform can be healthy development.

Whether it is Alibaba Group, or small and medium-sized Internet enterprises, small and beautiful change is the only way, even the mammoth Taobao Guest Army is no exception.

The development of Taobao platform, can not be separated from the internet to help Taobao sellers to promote the merchandise Taobao, the current Taobao customer promotion is mainly divided into 2 categories: one is the professional nature of Taobao rebate site, such as 51 rebate net, meter folding nets, roll skin network, such as comprehensive shopping site. Another is the use of CMS systems or blogs and other media to promote Taobao customers.

The trend of the market changes, Taobao customer's model is also beginning to diversify, more Taobao customers are thinking about a problem: "What the user should jump through you here to buy Taobao." "Unique content is definitely the only way to survive. Nine pieces of mail (9.9 yuan mail) product is such a line on the line because of the unique content and quickly sought after by netizens Taobao shopping navigation station.

Nine mail web site is a gathering of Taobao, the cat's most complete nine nine package of Taobao characteristics of the product navigation station, the daily selection of many kinds of 9.9 packets of value-added products, the timing of the robbery. Website online only half a year, is hao123 Web site free collection, the Internet industry people know that the hao123 Web site is a high standard, in addition to the brand effect, quality and attractive content is essential.

How do nine-piece mail products sell so hot?

1. Low to incredible price: this is undoubtedly one of the most prominent features of the site

2. The quality of selected goods: Strictly select businesses and commodities, to maximize the price of goods to ensure cost-effective

3. More types of goods: daily update of about 50 products, covering the apparel, fashion, shoes, food, home and other six types of special sales information

4. Satisfy the consumer's sense of accomplishment of second kill

5. Good reputation: Buy the value of goods at the same time, many users are willing to purchase goods and experience to share to friends, spread wildfire, word-of-mouth effect must be very good.

Carefully understand Ma Yun's "Small and beautiful" changes, you will find that it and nine of the postal Web site business operations are similar to the purpose.

"Small": Unique Web site product content, ultra-low prices, although the type of goods is not large, but can meet the specific user groups;

"Beauty": non-traditional Taobao Shopping guide operation mode.

With nine postal mail in the same industry leading position and the reputation between consumers, imitate nine mail operation mode and website front-end design of more and more people, this is actually a challenge to nine postal mail, there is competition to progress, there is a greater market progress.