The change of the search pattern, how to transform the stationmaster's operation thinking

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Sometimes the internet technology that thing really is very elusive, before with 360 malicious gossip Sogou, but today to the door to Tencent, so that the industry have a big surprise. The general reaction is that the goods are really a bit of a pit.

When this strategic investment really takes shape, we calm down and think about how the pattern will change afterwards. To be sure, Baidu on the search side, especially in the field of Desktop search will be more threat, and 360 of the second status may be searched for the search and Sogou partnership impact and lost. So the search that Tencent has always wanted to do without success will make a big difference, and the product function of the micro-letter may become more perfect because of the investment, the system and the search is stronger.

In fact, for Tencent, the significance of the investment Sogou is very large, and from the perspective of Sogou, to engage in Tencent may not be a wise election, at least in the author's eyes, compared to 360, Baidu, Sogou joined Tencent's camp is the most appropriate, and this also reflects the operators to give us all the owners of the operation of Wisdom.

Everything starts with the independence of the product. I think this is the most fundamental idea of sogou seeking cooperation, because Charles Zhang has always been stressed in the hope that the dog can be in an independent environment for the transfer of ideas, and not be disturbed by the outside world, now Sogou although the strategic investment by Tencent, but Sogou's overall operation right or in their hands, this does not affect the future development, So no matter in what direction in the framework of cooperation, the webmaster should be clear a basic point, that is to grasp the initiative is better than holding the thigh, only to let the product in accordance with their own ideas to do, this is your wealth, otherwise can only work for others.

The combination of acquisitions and partnerships is better than a simple investment line. Now we see that every investment, will be too much to think of the amount of investment, the proportion of shares, the benefits of how much, in fact, the integration between products is the key. According to the dog's own saying is that Sogou want to be bigger, want to do strong, and not limited to the desktop so little, wireless power is relying on Tencent's vast resources and channel advantages, so for sogou such a product, into a value search and its own in this area without absolute technical advantages but also have the potential of the company, is not difficult. In fact, compared with their employment network I have deep feelings, the original in doing the local expansion, I think and some industrial and mining enterprises to carry out deep cooperation, and even can be transferred to some of the operation rights to obtain a certain amount of financial support, but then think that only money, no impetus is not long-term decision-making, Integration into an employment concentration of the place is the key, so through the cooperation with the technical school, through the brand to make their own site gradually operate, this is the acquisition and cooperation to bring the product genetic integration to better than the simple investment quota case.

Know how to give up, not every industry has to do unique. Now the search industry has too many products, in addition to the traditional tyrannical, Baidu, Sogou, 360, and Google, instant, Aliyun, and so on, these search in fact already covered most of the ordinary user needs, want to seek innovation, to seek unique opportunities and significance really little, like Ma said, give up the search brand has sad, But see more long-term planning, can win this battle, can survive, name or second. Tencent will fully embrace such a change, believing that both sides can find the advantages of their own platform. Tencent's original advantages did not fully reflect on the Tencent platform. This is the key to cooperation between the two sides, and its own in the original field of struggle without development, it is better to remove the fish business or to seek strong cooperation, the holding and naming rights in the back, the first development, master channels and brands, and then to talk about the future of the profit is not good, so that for the online recruitment industry member value-added is a kind of irony and scrutiny, Do not pay attention to users, too much attention to their own interests, network recruitment early evening, become a chicken.

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