The characteristic style of local real estate website operation

Abstract: At present, whether it is large and medium-sized cities, or those small city, now most of the local real estate information platform, which also shows that the real estate industry has been the focus of people and businesses. From the market point of view, whether it is one hand or second-hand housing market

At present, whether large or medium-sized cities, or those small city, now most of the local real estate information platform, which also shows that the real estate industry has been the focus of people and businesses. From the point of view of the market, whether it is one hand or second-hand housing market has maintained an active atmosphere and the constant bullish market, which also led to the development of local property sites. This one has real estate intermediary, national local real estate channel, local information port real estate channel, local professional real estate website, consulting company website and so on, can say various forms, the competition is intense.

All over the real estate sites are in fact the link between the property trading chain information provider. However, the good and bad local real estate site has a big difference. But no matter what city, there are excellent local real estate sites that stand out from it. They have their own unique style of operation, which has aroused our great interest.

A． Site positioning

No matter which website, from page design, layout arrangement, to information content and service function can see its own operation localization. We all know that as a local real estate site, the object of service should be the local demand for housing information and property providers, combined with local information advantages, content must be more localized, to provide more close service to clients. From a commercial point of view, must take into account the real estate owners, developers, real estate demand and the interests of the site, and strive to balance the information services, embarked on a benign development track.

However, at present, there are many local real estate website information is mostly monopolized by intermediary agencies, users posted through the website of the information is not very good display, the intermediary published information flooded with the site, this is in the site and intermediary interests of the community under the real estate site, has completely lost the site and the information of the object of service symmetry. From the point of view of the website vertical service, the local industry website bogey should be specialized, the real estate platform may from the estate, the second-hand housing, the shop store, intermediary and so on several angles to consider. Take the author in Harbin, Harbin Shop Network (www.0451sp.com), this site is mainly based on Harbin commercial real estate, focusing on helping commercial real estate owners to achieve rapid real estate rental, sale services. As a result of daily a large number of shops, stores, office buildings, factory warehouses and other dynamic information updates released, attracted a large number of local commercial real estate demand to stop, forming a virtuous information cycle, in the local formation of a good reputation.

Two． Effective means of operation

The present local real estate website is developing to the characteristic service direction. Deeply serve the object to think, racking their brains to attract users, a variety of local hype, website activities in endlessly. Second-hand housing network to establish a second-hand house evaluation platform, the commercial building portal to carry out group buying and see the activities of the Housing Group, the issuance of home purchase coupons. These Web services will make the local real estate site more clear to the user's role of dealmakers, so that the demand for housing closer to consumption.

As a localized web site, if the real estate and search room, focus on the same mode, there must be no competitive advantage. The most prominent should be the information more accurate, true, in line with the habits of the people, then the development of the site's local information search model is critical. In ensuring the amount of information at the same time, refine the scope of the search (lots, landmarks, communities), not only to standardize the input of information, but also to facilitate information viewers of local real estate information accurate and efficient retrieval. Combined with local advantages, the site as much as possible to provide the picture information of the real estate, information from the source can be shot, the user upload accurate audit, party A's initiative to provide the way to obtain, rich real pictures will also be added to the successful operation of the site.

Three． Means of promotion

Any web site from open to on track to successful operation is not a day's work. The promotion of the website is very important, the localization real estate website May through the local activity and so on smooth landing, through the characteristics and professional information to attract users, but every site dare not have a moment of lax, and constantly carry out a variety of different forms of promotion and service maintenance, and strive to unique, rich, so that others can not quickly imitate the way to do. Online activities, special topics, hit the money to advertise, offline activities, other media exposure, website cooperation, website SEO, etc., using the combination of forms, the use of information to facilitate transactions, so as to achieve word-of-mouth, establish a local professional real estate website brand.