The characteristics and value of blog marketing

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To understand blog marketing, first of all to know what is a blog. Blog, from the narrow sense as a network diary, is usually public to publish their own views, ideas, for people to browse, but also can browse other people's online diary; In a broad sense, the blog is an open information platform, with the dissemination of knowledge, Bo Master information Independent, blog sharing features. Therefore, as a way of marketing, blogs are more and more favored by enterprises.

Blog marketing is a combination of blog and network Marketing, through the way of blog post online marketing new way, blog articles will have a bright corporate marketing color. What happens when a business encounters a blog? is to let the concept of enterprise first, promote corporate culture, and then through the blog to establish, pass the brand? or through the product publicity and the emotional maintenance of Bowen, to achieve the direct leap in the form of enterprise marketing? How can blogs be built to quickly increase traffic and attract visitors? is to build their own blog, CEO blog, or Third-party blog platform? Which is more effective? What is the value of blog marketing?

The value of blog marketing

Blog marketing is a kind of network PR way. Blog marketing through the original professional articles, the use of soft text to promote the brand and products, the network to establish the trust of visitors, and through the blog to promote the brand and establish a positive image, in imperceptible influence the thinking and inertia of visitors, and then stimulate consumption, to enable visitors to purchase the purpose.

When the online blog is no longer a simple personal log, more and more enterprises are aware of the role of the blog, that is, through blog marketing can be better for the enterprise to achieve the established goals to provide help.

Blog marketing has the following characteristics:

1. Blogging is a tool for information dissemination and transmission

The biggest feature of network marketing is to let information spread in the network, and through a multi-faceted perspective to make the dissemination of information more widely. Blog Information transfer function is the basis of blog marketing.

2. Blog posts are flexible

The independence of the blog article is relatively strong, from the title to the content can be arranged according to the actual needs, more vulnerable to the attention of users. Blog articles can also be shared by the platform, using tags, reprinted, links, references and other means of rapid access to more attention, the promotion of information efficiency far higher than the corporate web site.

3.0 Cost Promotion Way

There is no doubt that using blogs to deliver information is free. The establishment of the blog, the publication of the article, the setting of the label, the reprint of the blog and the reference do not need to pay fees, so this promotion is more popular with enterprises. For example, in Alibaba every year "ten nets" of the selection activities, each network business will be through the way of blog to display their corporate image, and through the activity of its blog clicks will significantly increase, for enterprises to bring greater economic benefits.

4. Flexible, richer content

Blog article does not have the genre restriction, thus may the blog article and the pure supply and demand information release area separate. Blog posts are more flexible and have more of a title. The amount of content in the blogger's will can be large and small. In addition, according to the actual purpose of different, blog posts can also have different forms of expression.

5. Blog Articles with strong affinity, credibility of high

Compared to the information posted on the forum, blog posts more formal, because each article automatically become a Web page, through the reasonable article tags and keyword settings, its search engine included more opportunities, its ranking will be more than the information on the Forum before, the attention of the opportunity to increase greatly. "refers to the soft sand" is the author in Ahan to know a Bo friend, she specializes in blog marketing services for Enterprises, and her blog because of the affinity and credibility of Bowen and make traffic continues to climb, while helping many enterprises realize the dream of the brand. Article source Wrecker www.chusheng100.com, reprint please specify!