The characteristics of soft paper

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Network media has become a strong media, especially in China, not only greatly changed the Chinese reading model, in China's strong position is more than the United States. Therefore, the primary soft knitting should play a good basic skills, should not ignore the important role of network media.

The propagation characteristic of the soft text advertisement:

"Good things do not go out, bad things spread thousands of miles"
Network media in the direction of public opinion less restrictive, complete marketization. Its news is arranged exactly according to the rate of click, so it fully reflects the trend of human nature, and the deepest point of human nature is "peeping", so the front-page headlines of internet media are often "bad news".

Very low replication cost, very fast transmission speed
Traditional newspapers If you want to reprint another newspaper article, usually first cut down, and then copy, or to re-enter. Network media just copy, even the system can automatically send the past.

Amplification effect
A small place of traditional media coverage, after Sina, Sohu reprinted will immediately become a national news.

Two secondary propagation effects
A report on the Internet, often lead to the follow-up of traditional media. This is because the people with the highest frequency of the Internet are journalists, they want to find news clues. When a journalist sees an article, he will write, and the second will bring the third and fourth, and finally become a topic.

Negative reports are published much more frequently than traditional media
If the traditional media reports a company negative news, it says up to two times, first because there is material, the second is to dig out its news points. But the internet media as long as any traditional media sent this negative report, it can be reproduced, its publication frequency is particularly high.

    Remediation: Delete news or adjust location
    News of network media can be deleted, even if can not be deleted, you can change the location. From the home page to a channel to withdraw to the first page of the column, and finally to the lowest level, every time, its browsing volume will be cut.
 
    can be sent after the deletion, the location of the lower can also be adjusted higher
    original features (interview right): Online reporting does not need to be very rigorous, even can be disinformation. Traditional media on the strict requirements of the press is relatively high, and the Internet this aspect of the demand is much lower, and even to some extent, can be disinformation. It can send out some gossip, this report can be written too poor to send, or even have nothing to worry about. So most of the negative news over the years, especially the grapevine, was sent from the Internet, not the traditional media.
 
    Soft communication mode and PR operation essentials:
 
    At present, the main soft communication mode has "broadcast" and "point-to-point" two categories.　　The former mainly through a large number of visitors to the portal site and the high popularity of professional websites, forums, etc., the latter mainly through e-mail, instant messaging tools.
 
    for soft communication characteristics, based on the Internet crisis public relations management should pay attention to the following points:
 
    Prevention, in the first time to stop the Internet.
    in case, to the fastest speed plugging
    Stop the cold, do not help, avoid the initiative to provide a new topic of speculation, triggering and promoting the waves spread.