The Charm clan and millet, is the Craftsman spirit has the superiority, or the internet thought is better than a chip (gossip article)

Recently, there have been two classic hot words, one is Craftsman spirit, the other is Internet thinking. The spirit of the Craftsman is undoubtedly representative of the traditional industry of their own products to study the spirit of the Internet thinking is to represent some advanced industry, through the internet gene transmission, marketing thinking. Originally these two completely different, non-interference in the idea will be in 2014 grandmother ushered in round after round of collision.

February 9, the Silent Charm founder, in the face of the current situation of the Phantom mobile phone, will use external financing, employee equity incentives, try social marketing and other means to create a glamorous mobile phone kingdom. and Zang and Lei, the Charm clan and millet duel again arouse people's attention. The author of this article hides Stringer, discusses this matter from the gossip article, the strategy article, the opponent article, the imagination article, the discussion article five aspects.

This was originally a matter of celebration, believing that, as the founder of the Zang, after so long meditation and preparation, this comeback must be prepared, and will certainly be orderly again let the Charm clan stand up, as once in the domestic closest to the great god jobs of the craftsman Zang and his charm clan, have such strength.

When the four-way hymn sounded, as a transition from the Internet to the traditional industry entrepreneurs look, Zang this comeback has a feeling of helplessness and bitterness.

Time back to 2011, Zang with his usual network ID "J.wong" in the family interactive community reply to a netizen theme: "I am not afraid of him, just disgusting him." Once as an angel investor in the status of High-tech zone leadership contact me to get the business secrets of the Charm clan. From the overall concept to how mobile phones do this, develop processes to supplier selection, production and sales, company status and planning to core personnel introductions and contacts and financial statements ... In his repeated sincerity and the leadership of good intentions urged me to be completely trapped. So please don't talk about them here, give me a quiet. Please”

Speech, a stone stirred thousands of waves. One is the high school did not graduate from the grassroots step-by-step to do, completely out of the public view of the personality of the founder of the Zang, the other is the Internet Circle dozen 20 years, ability, reputation of the very fine Millet Chairman Lei ...

And then the Charm clan in the market followed Millet walk 1999 Yuan strategy is completely become a marketing failure, the charm family with the main millet PK product has been gradually from 2999 yuan diving to 1999 yuan, resulting in the entire channel price system disorder, both the dealer confidence impact on the charm of a group of fans caused by the loss of money, Finally, the charm family of mobile phones in the two market price has been promoted, and millet mobile phone but the use of hunger marketing to ensure that millet in the two-level market prices do not fall, in short supply.

We can certainly believe that when Lei find Zang to discuss cooperation, it must be a good start. That year Zang will almost all of the charm Forum Word-of-mouth marketing, product supply chain and even financial statements and many other experience to teach, hoping to achieve a good union.

And also as a geek, industry resources and hope that through the mobile phone hardware to guide a mobile internet revolution lei, how could the mobile phone this marketing engine to allow another equally strong zang, the results can be imagined.

This is like a restaurant with excellent taste, business is hot, famous, and a want to open a hotel investors come over to study, with the restaurant's boss had a deep exchange of hope to invest in the hotel, but investors in the taste of the restaurant all the characteristics of the dishes and understand the process of cooking after discovering, open characteristic restaurant is not so difficult to imagine, Nothing but a length of time problem, but with the restaurant boss cooperation but have no high profile, do not like expansion, do not listen to greeting and many other risks.

So investors started a start, using a wealth of industry resources quickly opened a large hotel, the restaurant is still the hot restaurant, but the original admiring a large number of diners are lower prices, better service of the hotel interception, operating conditions are increasingly dull.

It can be said that this is a strategic height of the game, the teacher taught the students, but was carried forward by the students, causing the teacher lost his job, because the students in addition to have the spirit of craftsmen, but also has the internet thinking.

Return to the February 8 to see the Zang the inner flow of the speech, you can see a personality stubborn people are taking place profound changes, and many industry articles, but also in the applause. If this video outflow event is a good social marketing case, attracted a lot of eyeballs, blew the horn of the charm, but also fully proved the success of millet marketing to the charm of the family, to the charm of the Times have to change.

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