The Charm Clan Bai Yongxiang: I and Zang will unite to let the charm clan reinvent itself

At the headquarters of the Bai Yongxiang in Zhuhai, he received an exclusive interview with Tencent Technology in his office. It looks like the Zang age difference, claiming that whenever's Bai Yongxiang looks a bit tired, but people familiar with him say that he has not changed in recent years. After the interview, he will also be the convenor of the upcoming new product launch horse, because this time he will still host the whole event. Unlike many of the top tech companies, the Bai Yongxiang in the office is particularly simple. There were no tall bookcases and desks in the office, only a small shelf with some tea. The most exquisite of the room is a set of tea sets on the tea table, but the busy Bai Yongxiang still choose bottled water when they are thirsty. Only when Zang arrives will he fiddle with the tea sets. In the past few years, Bai Yongxiang has been on the title of the name of the company's technology CEO, dealing with the Zang after the withdrawal of the day-to-day management work. From 2011 to the end of 2013, the charm family opened the Android era, released the MX series of products and FlyMe operating system, expanding the operators, the electrical business and offline channels. The speed is impressive, but for Bai Yongxiang these are not going to change for 20,141 years. This year, the spirit of the company's spiritual leader Zang return. This year, the charm of the office area expanded rapidly. This year, the Charm clan in the market performance is more radical, and more controversial. Once busy Bai Yongxiang, now more busy, unwilling to disclose the age of his, said this year busy up more high. He said that the so-called high, is a more positive attitude of the whole family. There seems to be a lot of possible house-fighting dramas that seem to have not happened, Zang and Bai Yongxiang may have disputes and confrontations, but they will still work together to forge the next decade of the Enchantment. ' I am also one of the founders of the Bai Yongxiang, ' he said. On the adjustment: Zang strategy to accept Tencent science and technology interview, has been Bai Yongxiang appointed the spirit of the technology president after 5 months of time. Since Zang as Chairman, CEO and many other titles return to the Charm clan, Bai Yongxiang's identity has changed. The latter from the CEO to the senior vice president, and then to the President, the outside world looks like a rollercoaster of fate, but in the eyes of Bai Yongxiang his job responsibilities and not much change, and supply chain communication is he has been insisting on one of the work. This year the two committees were set up to be responsible for strategy and operation, the former being led by Zang and the latter Bai Yongxiang responsible for organizing. We have a strategic decision-making committee, chairman of the CEO he (refers to Zang) is the main decision-makers, and some executives are participants. We also have a management committee, the company is responsible for the operation, and the head of human resources, financial head to the Committee. I am a similar organizer inside, mainly responsible for the company more day-to-day operation. In the month of Sunday, Bai Yongxiang will organize a meeting of the running Committee for one day. It's a routine job to look at what's going on and what's going on, and how the company works. MX4 's press conference just over the past 2 months, new MX4 ProEdition is about to be released, according to Zang's plan this year's new product will have at least one. This is a habit of publishing a model every year, and even once created a model for 14 months of continuous sales of the Charm clan and Bai Yongxiang is a new challenge, marketing team, sales team, product team, supply chain team, this year we do things are the previous three or four years total. The best way to solve the heavy problem is to enlarge the manpower. Since the Spring Festival, research and development has increased rapidly from 400 to 800 people, and the hardware department has even grown 4 times times. Due to limited office space, the July charm group will be a small-scale production line away from the Phantom Building, and in Shenzhen set up a research and development department, Beijing office will be expanded. At the same time, the charm is actively attracting external talent to join, we also want to dig the Internet field, the field of electrical business, of course, and product design areas (talent). But for the possible list, Bai Yongxiang is not willing to disclose, just mention the beginning of this year's equity incentive scheme, we are very motivated. In fact, the vice president in charge of the market Linan is Bai Yongxiang for the interview, and his accession to strengthen the charm of the family in the market to promote the strength. Talk about Zang: He is a geek but he will compromise the outside world is always willing to speculate on the story behind Bai Yongxiang's job changes, and the most important of these guesses is its relationship with Zang. All of the reasons came from the Zang comeback video, Bai Yongxiang did not appear. The answer was understated after asking him why. He said, just after the spring festival, I returned home, two days late. Talking about the relationship with Zang, Bai Yongxiang always think the outside world is too mysterious. We have been working together for more than 10 years like friends, and we often sit on the ground and drink tea there. Not so serious, we are very casual, we discuss products in tea, there are many big business. As Zang entrepreneurial grassroots team, Bai Yongxiang for Zang pursuit of products, defying the spirit of the outside murmur moved, and said Zang have the spirit of sharing. In the interview, another Bai Yongxiang mentioned that the person who shared the spirit was Alibaba chief technology officer Jian. The latter, in order to Alibaba and the charm of cooperation, pro-Zhuhai and Zang and Bai Yongxiang meet, sharing the cloud OS understanding. Chat to dispute, Bai Yongxiang did not evade, certainly will have. He used an interview from Apple's former CEO Steve Jobs to explain that there was a noise that would whet a beautiful stone. In the total there, I always belong to more stubborn people, sometimes stubborn to a point of conflict. This conflict comes from a different background of two people. In product design, Zang more like a geek, he always put forward a lot of unrestrained ideas, and as the head of his industrial production, Bai Yongxiang need to consider more realistic problems. The design of the MX4 on the narrowest border was created in the middle of the controversy. Zang the world's narrowest border, and Bai Yongxiang is considering the challenges of engineering technology, and the cost and defective rate are high. In an intensely competitive environment, the cost and commercial pressures of such a process are enormous. These thingsSometimes people will be unhappy, there will always be some of his feelings, and eventually to reach some compromise. But the most common compromise is Bai Yongxiang. As for the changes brought about by the return of Zang, Bai Yongxiang's assessment is that the change is at least positive, and that this change should be a great change for the family of the past decade. Talking about the change: The Wolf Pack does not change. Outsiders seem to have a sudden change in the family, and for Bai Yongxiang, it all comes naturally. The company develops for ten years, the external competition pattern can say in drastic change. Internally there are some demands, the change is to be transported inside and outside the demand. But in fact, since the announcement of the internal employee ownership plan, the charm of the family's attitude towards capital become more open, and the benefits of capital: to be big scale. Not only the size of the user, but also the product itself. The machine sea tactics is correct, whether a machine can succeed, I feel cannot say a word to end. Bai Yongxiang firmly believe that their product concept has not changed, even if a year to do a variety of mobile phones, the charm of each product requirements have not been reduced, but the future will be divided into high-end and midrange products continue to advance. However, from the beginning to the end of the year, the market for the voice of the slow growth of smartphones has not stopped. At the same time, new competitors continue to emerge, the charm of the family to face far more than the millet family, but wolves around. How to stand? Bai Yongxiang's generalization seems somewhat logical. First, many functional machine users still have a large stock, this we can not ignore. Second, the weakening or withdrawal of foreign brands, but also left a number of market space, the typical is the amount of Samsung in the attenuation, they do not seem to adapt to China, also appears powerless. Third, the operators of the changes so that companies such as the charm of more opportunities, because the charm of the people directly facing the user, in the open channel has its own brand, low dependence on operators. Four, over the years to lay the product reputation, product hardware and software integration and the integrity of the user experience accumulation, will help you enter the share of the time in the dominant position. But for overseas markets, Bai Yongxiang thinking is not much, he needs to continue to consolidate development in the domestic results. Bai Yongxiang does not appear to be pushy compared with rival millet, which preaches overseas stories. As for investors, Bai Yongxiang is still tight-lipped, saying only early next year or there will be a clear statement. But some insiders told Tencent technology, Gree has been out, because the latter is more inclined to be a traditional home appliance enterprises, and the charm of the race and not beat. On millet: There is no family characteristics of those dust-laden past with the Zang return was opened again. When talking to the ordinary charm staff, they will be very angrily to tell how Lei from Zang hands to cheat trade secrets. In their description, Lei is a villain, close to Zang look at the design of the Charm clan, marching Beijing recruit, eventually millet mobile phone in the market share than the charm clan. Because the yellow chapter appeared in the office time is not sure, Tencent Technology had to Bai Yongxiang mentioned this episode. Surprisingly, Bai Yongxiang, we are not taboo about this topic. He will discuss with Zang about millet where do good, where do not good,But we have to insist that our products do better than it. Just as the outside world has always known about millet, the market of Millet is recognized in the high level of the charm. But Bai Yongxiang is less willing to judge peers. However, in the inquiry of Tencent Technology, he is still the engineer's point of view to talk about the problem of millet. MIUI did not do enough to make a hash of all the user's needs, and there was no such thing as Apple. However, in his view millet's biggest problem is that there is no family characteristics. Millet mobile phone just launched, once shouted no design is the best design, but in the back but changed the idea, Millet mobile phone 2, 3 have imitate other mobile phone traces, and millet mobile phone 4 style has changed. Bai Yongxiang that there is no continuity. This is a disease that is the problem of industrial design. In fact, from the latest online spy photos, the next generation of millet mobile phones seems to resemble the HTC design, this is another change. "You have to admit that red rice contributes a lot to the size of millet, and we have to make our strategic deployment and thinking in this area," Bai Yongxiang said. And the charm is still on the mobile phone on the steady progress of different, Millet end product category numerous, small to portable wifi, large to smart TV, it is building a complete ecological. But in Bai Yongxiang's view, the core business of mobile phones if there is a problem will be greatly affected. Because the millet handset business failure is unable through other business to fill. Therefore, the charm family in other products, but also want to cooperate with other enterprises. So, in the MX4 of the Phantom of the World, the charm of the family launched an intelligent hardware platform. Talk about thinking: change too quickly and see Bai Yongxiang is 3 o'clock in the afternoon. In the office, he was dressed casually and the office was carpeted, so he had to put on his slippers. There is no product prototype on the desktop, the walls are neat, and no product roadmap is covered. During the conversation, he mentions the "theory of Humanity" recently written by the German biographer, "Einstein biography" and the Scottish Enlightenment important figure Hume. When it comes to working hours, it is said that people who work late at night are particularly efficient, such as our total (Zang), whose thoughts may be more profound. But for Bai Yongxiang, working hours are a positive rhythm. Try to go to bed at 12 o'clock every day and get up 6 o'clock in the morning. Early in the morning will go to the rapid walk two kilometers, at home to do some preparatory work, before going to work. To explain his schedule, he mentions cook and Li Ka-shing, both of which in his eyes are typical cases of 6 o'clock up. This year began, although busy, but Bai Yongxiang another play golf hobby. He will be in charge of the market Vice President Linan play, also found a coach to learn three. At the same time, Bai Yongxiang also have a feeling: playing golf, no one can casually success. You can not do anything, you say casually do, must not play well. You must be careful to understand, carefully fiddling with your pose (posture), listening to the instructor said, but also through many experiences, from the middle to get some learning. Also becauseThis, in dealing with fast and changeable market, the business chief Bai Yongxiang principle is, six months of products can not be arbitrarily adjusted. And for the future, Bai Yongxiang little mention. The Charm clan must embark on the mobile Internet road, needs to have the sufficient scale user, this is our most macroscopic direction. He and Zang have a consistent view in this respect, that is, to put more thought into the present. However, when it comes to missed opportunities, two or three years ago, if we walk like this, the charm is not the same. This is the best welcome to return to Zang.