The Charm clan, the Millet strategy big competition

In the last chapter, we talked about the change of the Zang, industry applauded a sound, but I still see some of the crisis from the video, after all, when it comes to the spirit of craftsmen, Zang absolutely do, but speaking of internet thinking, not a little open mind and entertainment spirit, in the slow work out of the malt Craftsman spirit and fast for the United States of the Internet thinking choice It's easy to walk into the crossroads.

Zang in the video, although the reference to include external financing, employee equity incentives, try social marketing and other means, but can be seen in the Internet thinking has not yet concrete molding ideas.

First, talk about the problem of external financing

The charm of the Union Gree event, from the outside world, borrowed the Chinese economy annual figures awards meeting Gree chairman Mingzhu with Millet chairman Lei that about 1 billion yuan gamble of the East Wind, is a very successful eye-catching event marketing, but with the purpose of gree financing? Just for the money or to fancy the gree resources?

Gree is a widely respected enterprise in China, as the air conditioner industry boss has been one of the heavy asset enterprises, is a model of Craftsman spirit. and Gree in the end of the market with a strong gome war, one by one to withdraw all of the company's Gree products began to build terminal channels, you can imagine that this is a respectable, enterprising enterprise.

However, in the Internet enterprises gradually sank to the traditional industry today, the millet is not afraid to bet with Gree, coupled with a not too understand the marketing of the charm clan, weak weak-linked is not necessarily the fruits of victory.

Of course, if the charm change deep enough, on the one hand from Gree to obtain funding support, and on the other hand with some good internet marketing companies to play a cross-border marketing game, also may not be an opportunity.

Recently, with many of the charm of kerosene chat, most of the kerosene for the product of the charm is very recognized, and such a group of people are often a small crowd, there are attitudes, not blindly follow even can say more for a coterie of opinion leaders, and not like millet users in addition to enthusiasts, the rest is mostly fancy millet mobile phone high cost of the users of the wall, Once you have a more cost-effective product launch, user churn is inevitable.

But why are so many kerosene reluctantly for a new cell phone? This is not unrelated to the price disorder of the terminal channel market, everyone hopes that their mobile phone can be unique and able to price strong, and do not want their own mobile phone prices like a free fall in general, the drop is to lose face, When kerosene, the opinion leader of many small circles, is gradually lost, the crisis of the Phantom will be exposed.

The ability of the product of the charm does not use words, but how to effectively borrow money through external financing, how to impress the internal staff, how to restore the confidence of kerosene on the product of the family and how to play the Internet marketing has become the Zang need to pay attention to several major problems.

Second, to say that the internal staff's equity plan

This is a hot topic in the two-hour video, Zang said very sincerely also very beautiful: although I do not lack of anything, but, for the people around, including aunts, for all the Charm tribe, all staff, the company's development, social resonance, I must stand up, because I think I can do better, why not?

Since do the homework to do enough, although the charm of direct stock of the way will be very inspiring, but still not as good as a Xiang cash reward, the scene directly issued a stake directly, fast, to know that the Internet enterprise deep this way will never give up such a hot topic of opportunity, Do not install tyrants are embarrassed to say that they are mixed Internet circle.

After the meeting to implement the relevant equity distribution, once lower than the expectations of employees is not necessarily a good thing, of course, perhaps this time Zang will be very generous incentive for the entire team, team morale Huan but new also can not know.

Third, another look at the play marketing this piece

Zang in the meeting said: "Marketing is no longer a hawk-style, only in the media coverage of positive advertising is not enough." A company should be its own good products, combined with products to promote the brand concept, this promotion is essentially a social, is your actual products and values and the community's resonance.

This is an extension of the spirit of the craftsman, I very much believe that the future of the product will be better and more, no doubt. But in the Internet marketing experts such as millet, but really to find a good alliances, this is a bouquet is also afraid of the depths of the era, not a few helpers, how can let more people hear you yell.

Although the return of Zang meditation will bring a lot of new flavor to the family, but at present, in addition to the charm of the hardware products have some advantages, in marketing, capital operation, hardware and software industry chain integration of the links are not with the resources of a strong millet competition, a recruit fresh sword against the Recruit risk combination boxing, odds are not too big.

When your product is too personal and personality is not up to the trend, the rest is the group of hardcore fans who support the domestics and reject the herd.

Of course, if the charm of the people can lower the high head, the real heart of the beginning to recover the loss of iron kerosene heart, or even a makeover to cater to, develop new personality, influential independent users, and then affect more users of the wall grass, but also may not be a rebirth opportunity.

Think of a scene, to become the mainstream consumption of the next rising, in order to prove their independence and unique, in this era of materialistic materialism, opened a pursuit of individuality, refused to herd trend, the general public still remains a loyal user of millet, but kerosene is not care, we only choose their favorite, Who cares about how much millet sells?