The charm family has built 300 experience shops in Suning

Abstract: This afternoon, suning and mobile phone manufacturers of the charm announced a strategic cooperation, combined with Suning's channel advantage and the charm of the product research and development advantages, both sides will be in the future marketing, new product development, content services and other aspects of cooperation. As the first stage of cooperation between the two sides,

This afternoon, suning and mobile phone manufacturers of the charm announced a strategic cooperation, combined with Suning's channel advantage and the charm of the product research and development advantages, both sides will be in the future marketing, new product development, content services and other aspects of cooperation.

As the first stage of cooperation between the two sides, in the next year, the charm family will be covering the country's Suning stores within the construction of 300 of the charm experience shop, the first experience shop will be on May 30 in Beijing Lenovo Bridge store opening. And the Charm clan will also complete 2 billion yuan of product annual sales, according to the charm of the MX3 1799 yuan market price calculation, this goal means that the phantom sales need to reach more than 1.1 million units.

It is reported that in addition to providing sales of store support, the follow-up suning will also provide users with a wide range of services, such as software services and after-sales service. With this cooperation, Suning store drainage will promote the role, thus driving suning store 3C products sales promotion.

In reality, in addition to this and the charm family cooperation, last week, Su Ning also launched a "free for users mobile phone film" activities.

Gu Wei, executive vice president of commodity management at Suningyun Group, said: "Suning's Internet transformation is to refine the various categories of infiltration, especially for communications products, before we consider more how to sell products to users, and now need to stand in the user's perspective to find the products that can make users surprise. Our strategic cooperation with the charm is based on this concept, in the O2O based on suning business model, for users to take a new multi-channel shopping experience. ”