The charm of the family also have to exert O2O

November 19, the charm officially released a new generation of flagship model MX4 Pro, the smartphone price and the previous generation of MX Dream series, the same as 2499 yuan.

The Phantom MX4 Pro employs a 5.5-inch 2560*1536 resolution display, with 20nm Samsung Exynos 54,308 core processor, 3GB memory, 20.7 million megapixel camera, 3350 ma battery, second-generation NFC and mobile Unicom dual 4G network.

It is noteworthy that the charm in this flagship model of the front home button with a press-type fingerprint identification button, called "Mtouch." In Mtouch, the Charm clan uses the independent fingerprint recognition processing technology, and has introduced the charm family Payment Way "MPay", may complete the Demon Clan application music and so on on-line content payment. The first half of next year Mpay will be with the micro-letter payment and Alipay through to achieve fingerprint recognition mobile payment.

Now the charm of the main fingerprint payment function, can complete the charm of the application of the music online content payment. In fact, the content is only the first step, the future will also become the charm family into catering, travel, and other more O2O services to the important means.

The vice president of the Yang Ye accept the word Head Society [micro-letter Id:zitou23] interview, said that in O2O, the role of the charm family is definitely the entrance, the charm will be content and services integrated into the system, providing a window and system-level consistency, directly into the content and services. "We are a large system platform where our business can carry out ' matrix-type information interleaved services '." ”

This so-called matrix information staggered service, sounds very awkward, for example, to understand: for example, when the user listens to a movie soundtrack music, The Phantom of the mobile phone can ask users, whether you need to do the online selection of this movie and buy movie tickets?

It is understood that the O2O domain will take the form of cooperation with third-party companies layout. In fact, the outside world always compare the millet with the Charm clan, but the difference is that millet is frequently through the capital operation to carry out the eco-chain layout, the new flagship in the charm of the same day, Millet also announced 1.8 billion yuan investment Archie Arts to carry out the content of the layout, and now the charm of the operation of the capital in relatively few movements.

At present, the charm of cooperation in the larger action is to cooperate with Alibaba in October, the release of the FlyMe system based on YunOS, and announced the preparation of 100,000 units to participate in the cat double 11. "Double 11 is actually a solo of millet. "The vice president of the charm," said Linan, the two 11 of the Charm clan to achieve the "mobile phone brand before the top three, the brand top ten" target, than last year's sales doubled 15 times times.

"And Ali cooperation, the main is to provide basic data, cooperation is to make the cake bigger, not cut a limited entrance." "The Charm clan will not be exclusive on the third party's choice of partners because of cooperation with Ali," the O2O executives said. "O2O is a big area, the market can see catering services such as the public comments, the United States Regiment; online travel has Ctrip and where, who service good we will work with WHO. ”

Yang Ye to the word Head Society [micro-letter Id:zitou23] said, the current charm clan also does not have too many funds to carry on the investment layout ecological chain. "We are mainly co-operative, not necessarily holding, although many times we can see that there are many benefits to the investment, but we also firmly believe that if their own professional do not fine, this layout method in fact there will be a lot of risk." "The Yang Ye is actually simply taking the phone and the FlyMe system as their own area of expertise, and if we do it ourselves or the media will be distracted," he said.

And in the eco-chain layout of other hardware outside the handset, Yang Ye says the current charm has a lot of plans, but there is no information that can be released for the time being.