The charm of the family Linan interpretation of "No blue" brand new products play

"TechWeb Report" today's vice President Linan in a small communication meeting explained the new brand no blue concept, and for the new brand tangled birth process was described. In fact, the charm people repeatedly hesitated for nearly a year to decide to enter the market, the main value is two points-the first is to do for young people, although it is believed that the current user of the charm family has been very biased towards young people, but Linan said that the former users of the family's mobile phone is still the majority of college students who graduated from the age of more than 30 years of the main is not covered by younger users before college students; This part of the user is not too high or even no income, but also on the quality of the mobile phone requirements. The second is to reflect the quality of the Charm clan, it is said that the charm of the blue mobile phone will also be the spirit of their own design, research and development, and the same as the charm of the use of Foxconn's mobile phone products, is not to the early generation of red rice, such as the ODM ideas. Linan said the current mobile phone, especially the thousand-dollar machine to solve the problem of young people's smartphones, but did not solve. So the charm family wants to provide a good choice for young people, more expensive than the market thousand yuan machine, this is the charm of blue now positioning. A simple explanation is a higher force. According to the Bai Yongxiang, a former president of the group, the cost will be between 1000~1499 and the dollar. Linan said the charm of the family has no way to ensure quality and performance experience on the basis of the charm of the blue to do 799 price ability, that is, the price is very available is 999 yuan or 1299 yuan between the choice. At the same time, the charm of Blue and the Phantom of the Blue Note mobile phone will use new channels to play, but the specific selling rules and other products to be sold when it can be known, it is certain that the product will be launched Unicom and mobile version, and is not necessarily a dual-card design.