The Chinese brand all the indicators are stable in the industry first

While China's kitchen and electric enterprises generally feel bad days, the global kitchen electric industry is also experiencing a complex transformation. In the eyes of global appliance giants, the consumption potential of emerging markets such as China is growing significantly, but attacks from local brands are strong. In China, for example, statistics show that 2012 1-October more than 4000 yuan high-end range hood market, side too to 39.8% of the retail sales accounted for the first. Throughout the 2012, Fang too brand awareness, loyalty, purchase rate and many other indicators are stable in the industry first, in the high-end market share of more than 30%, almost active international brands and. As the current Chinese kitchen electricity market, the best selling high-end kitchen electricity, side too in the positive competition with Siemens and other foreign giants not only not defeated, but Jiyaqunxiong realized in the high-end kitchen electricity market a solo show, not only successfully played "China's creation", but also launched the "Chinese brand", Let many local consumers think that the buyer is too much of the kitchen electricity products is a "very face" behavior. Fotilestyle the latest issue of "Chinese company brand Behavior" in the top kitchen and electricity museum, since 2009, Fang too kitchen electrical products for many years to become the company's first choice of white-collar workers, brand preferred rate of all high-end kitchen electric brand first, compared to the second-ranked Siemens up to 10 points above. This is precisely because in the process of enterprise development, side too has been in the high-end standard upgrade, and not stay in the past, the success of the experience on the basis of the national industrial Policy, user demand changes, such as the grasp of external factors, but actively carry out the standard width, width and the thickness of the three-dimensional build. At the high level of high standard, Fang too pushes the development of kitchen electric industry and the consistency of national policy direction. Especially in the country's long-term implementation of energy-saving emission reduction policy direction, Fang too first opened the kitchen electric industry high efficiency energy-saving, Low-carbon environmental protection development direction, but also to the development of new products. In the high-end standard width, side too based on the kitchen electricity industry's scientific and technological innovation basis, on the one hand, from the hood, cooker, disinfection cabinets to the electric steam box, microwave ovens, water heaters Six sets of total product chain innovation system, on the other hand, completed from the technical innovation and cultural heritage, demand innovation three-level innovation system. This year, Fang too in the smoke machine, "high efficiency static suction" technology upgrade, and in traditional Chinese traditional cooking culture on the basis of the realization of "cooking small and fresh as the ruling power." In the high-end standard thickness, side too exclusive proposed based on industrial science and technology innovation and user demand innovation based on the two-yuan innovation to promote, free from the traditional enterprise innovation system exists in the technical innovation products "applause not draw" embarrassment. Through the introduction of User demand innovation system, so that enterprises real and product users to establish an open platform for innovation, so that enterprise product innovation from the user needs to lead the user needs and create demand. Fotile, as the pioneer of China's high-end kitchen electricity market and the founder of high-end standards, is rooted in China, the birthplace of oriental wisdom and culture, and creatively integrates technology innovation and cultural inheritance, thus openingCreated a sustainable development path that belongs to China. Similarly, as the world's largest consumer of household appliances in China, the market will also become a continuous push in the global kitchen electricity market innovation and lead the strong backing.