The Chinese domain name was wildly registered experts said the domain name will be wiped out

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"'. China ' domain name is now very popular, since the beginning of the year, the number of registrations per month has increased significantly. "The head of a domain name registration intermediary said to the economic reference newspaper when he talked about the". China "domain name.

According to China million network and other domain name registrars incomplete statistics, this year, "China" The growth of domain name registration, the average monthly maintenance of more than 20%, some large and medium-sized enterprises in the first time registered ". China" domain name.

With the ". China" domain name, the ". China" domain name of the registration and speculation of the domain name of the behavior has intensified. In this respect, some experts pointed out that although the ". China" domain name has many advantages, but it is only a kind of network address expression, does not have too much real value. Therefore, for the ". China" domain name, enterprises and investors should maintain a rational attitude, otherwise it will probably because of the "China" domain name and lost the cost.

". China" domain name sought after

November 16, 2009, with the support of Microsoft, Baidu, Alibaba, Taobao, Firefox, OPERA, surfing, Xinhua, the Daily network, Sina, Tencent and many well-known Chinese internet business representatives, China Internet Network Information Center to the Internet name and digital address distribution Agency ( ICANN) has submitted an international application for the ". China" domain name.

In July 2010, ICANN adopted the above application, the ". China" domain name became the world's first pure Chinese global top-level domain name, in August, "China" officially implemented the global enabling and domain resolution, the world's Internet users through the networked computer in any country in the world, any place to achieve access to the barrier. As with the use of English domain names, users can enter the ". China" domain name directly in the browser, such as "Beijing University, China" and enter the official website of Peking University.

For the vast majority of Chinese internet users, compared with the English domain name, "China" has three major advantages. First, the memory is simple. The survey shows that more than 90% of the public think the Chinese domain name is easier to remember and use, and the second is easy to use. For the vast majority of Chinese internet users, the convenience of using the mother tongue is self-evident. In addition, English characters ". "and Chinese period". Equivalent, traditional and simplified, the use of ". China" domain name without switching input method, greatly simplifies the operation of the Internet, the third is the high degree of identification. For enterprises, almost all have their own independent Chinese brands, Chinese domain name does not need to be the brand transliteration or transliteration into English characters can be used as a network brand.

Senior IT industry analyst Wang to the Economic reference newspaper reporter introduced, in addition to the above advantages, for the majority of netizens, the ". China" domain name has also added an alternative to the new way of surfing the internet, will greatly reduce the Chinese netizens, especially in rural areas such as the low level of education users to use the Internet threshold, Promote the popularization of China's Internet.

The survey showed that the majority of the 61 Chinese companies listed in the 2011 world's top 500 are starting to use ". China" domain name, including Shenhua Group, China Telecom, Bank of communications and other industry giants; at the same time, many small and medium-sized enterprises have also chosen the ". China" domain name, for example, Beijing water purifying agent company opened " Beijing million water. China's "domain name, Sichuan Chuan-drying technology engineering company has enabled the" Sichuan Province dry, China "domain name. In this regard, the above enterprises believe that the use of ". China" domain name helps small and medium-sized enterprises through the Internet for effective promotion.

In addition to domestic local enterprises, a large number of foreign-funded companies have also opened ". China" domain name, such as KFC, Société Générale, Epson, etc. have completed its corporate brand or product name corresponding to the ". China" domain name.

With the ". China" domain name is hot, many domain registrars also launched the corresponding services. China million network recently launched the ". China" domain name preferential promotional activities, the new network also launched a registration ". China" domain name to send free use of activities.

The name of the above domain registration intermediary agencies, ". China" The introduction of the domain name only more than a year, in the social awareness there is further room to improve, so you can expect that the future enterprises and various internet users of the "China" domain name needs will be further increased.

Scrambled domain name will be wiped out

With the ". China" domain name is sought after, the ". China" domain name of the registration and speculation of the domain name behavior also intensified. Reporter investigation found that at present, "China's Beauty", "heavy Steam", "Luneng" and other well-known enterprises, "" China "domain name has been registered, in addition," daming "," Thousand Foshan "," Baotu "and so on. China's domain name has also been registered, and the registered person marked tens or even hundreds of thousands of of the high price, Hawking on the internet.

Relevant industry insiders to the "economic reference" reporter introduced, from the ". China" domain name application began, which contains the business opportunities have been sensitive to the smell of various types of speculators fancy. The source said, as early as last October, there are Zhejiang, Fujian and other speculators, in China million net registered 100,000 ". China" domain name.

Under the guidance of the industry, the reporter inquires some of the registered institutions of public information, found that some well-known enterprises at home and abroad registered people, not these companies themselves, but some unknown individual users. In this respect, the industry insiders said that these registered ". China" domain name of the individual users, is the register and domain speculators.

The reporter then contacted a registered "Luneng. China" domain name speculators, the speculators said if they want to take "Luneng, China" domain name, must pay him 100,000 yuan. He disclosed that this price is the current domestic big enterprise's "average price", in the future this prices will rise.

The speculators also revealed that the "China" domain name and the previous ". cn" Domain name, mainly targeted at some well-known large enterprises at home and abroad. But the speculator introduced it at present. "China" domain name is not good speculation, on the one hand, domestic enterprises on the ". China" domain name is not enough attention; On the other hand, some enterprises in English domain name has been well-known users, ". China" domain name is not used frequently, so companies are unwilling to spend their own ". China" domain

The industry also said that China currently has more than 40 million small and medium-sized enterprises, the name of their names is very high, which further increased the possibility of domain names, which for the registration of domain names and speculation of the domain name provides a huge market.

In this respect, the speculators agreed, he said that the current from speculators like him to buy "Chinese" domain name, the enterprise name is the same enterprises, these enterprises in order to compete for the same ". China" domain name, often make the transaction prices rise.

In this regard, Wang that although the ". China" domain name has many advantages, but it is only a kind of network address expression. At present, well-known enterprises use the English domain name has been known to users, the demand for the ". China" domain name is not very strong; In addition, with the development of search engine technology, Internet users are more inclined to find and access specific URLs through search engines, so they will not actively remember the Chinese domain name address, and will not use it actively. China "domain name. Therefore, the ". China" domain name does not have excessive practical value. For the ". China" domain name, enterprises and investors should maintain a rational attitude, otherwise it will probably because of the "Chinese" Domain name and lost the cost.

Domain name registration must bear civil liability

For the registration and speculation ". China" domain name behavior, a legal expert to the economic reference newspaper reporter said, according to the Supreme People's Court 2001 judicial interpretation, malicious registered domain name must bear civil liability, so malicious registration ". China" domain name, the same will face legal punishment.

Industry veteran lawyer Chen to the economic reference newspaper reporter introduced, according to the relevant interpretation of the supreme law, the four conditions that the perpetrator registered or used the domain name Act constituted tort or unfair competition are the legal and effective civil rights and interests of the plaintiff's protection; The second is that the defendant's domain name or its main part constitutes the reproduction, imitation, Translation or transliteration. Or the same or similar to the plaintiff's registered trademark, domain name, etc., enough to cause the relevant public to be mistaken. Third, the defendant is not registered, the use of the legitimate reasons; When the defendant registers, uses the domain name and so on the behavior simultaneously to have these four elements, the court should decide that it constitutes the infringement or the unfair competition.

Despite the judicial interpretation of the highest law, there are still industry experts worried that the registration and speculation ". China" domain name will still be unable to stop. "Domain name dispute is actually the mapping of traditional commercial logo rights and interests on the Internet." Professor Tao Xinliang, dean of the Intellectual Property School of Shanghai University, pointed out that China's current domain name dispute resolution rules are the "Chinese Internet Information Center domain name dispute resolution method", which has been in force since March 17, 2006, and that in the Chinese domain name dispute resolution rules and practices, there has been a "malicious behavior" specification, Difficult to operate.

In this regard, Wang that the existing "China Internet Information Center domain name Dispute Resolution" and the highest law of the judicial interpretation of a certain defect, the relevant institutions and competent departments, should be completed as soon as possible to improve the situation. On the one hand, to eliminate malicious registration and speculation of the domain name and other acts, on the other hand, to solve the same name enterprises scramble for domain names.