The Chinese Internet samples that you don't know

Chinese Internet companies, with their huge user base (500 million Chinese internet users) giving investors huge imaginations, may be able to learn more about the future of China's Internet by studying people of different ages. This issue brings to you, is a wonderful, typical or atypical Chinese internet samples.

Love to buy books, love to steal food

Typical User: Bo master bo

Online Hobby Project: Buying Books

Internet payment habits: Will buy expensive, will also buy affordable

There is not much forums on the Internet, and consumption is more focused on the spirit level.

Famous blogger Bo was born in the 60 's. For Bo, the main online consumption per month is buying books.

"When you're hundreds of, you don't buy books that you don't want to read," he said. "Bo online book general will be the first choice for excellence in Amazon, if out of stock will choose Dangdang."

But online consumption accounts for only a fraction of Bo's overall consumption, the main consumer behavior of Bo is that it happens online, the average restaurant will choose to be near the home or drive 20 minutes to reach the area, and clothing and shoes and other shopping will choose to go to the mall, "Beijing, such a big city business is well-developed, And I wear clothes on the brand and quality requirements are relatively high, but also to try to fit, so rarely choose to buy on Taobao clothes. Relatively speaking, in small and medium-sized cities, people without brand requirements will rely more on e-commerce. ”

However, Bo will choose to buy electronic products and digital products online, "But I am not good at bargaining, so the general shopping is the choice to buy in the business shop, will not choose to buy in Consumer-to-consumer." ”

Sometimes there are exceptions, Bo on Taobao will buy five thousand or six thousand-yuan SLR camera lens, "is mainly convenient, the price is similar, there will be no fakes, so I run five pine (note: Beijing a well-known photographic equipment shopping area) bought." ”

As for the purchase of other electronic products, such as mobile phones, audio pens and some household appliances products, bo mainly choose to buy in the Jingdong Mall, but also in the IT168 online through the telephone to the offline merchants ordering.

Bo said this year has not bought digital and electronic products, but the previous two years bought a cell phone and recording pen to send people, the home of a hundreds of yuan of air-conditioning fan also bought through Jingdong Mall, "there is a need to buy." ”

"I am not very sensitive to prices, nor have I chosen to buy services." "Bo said.

Compared with the Bo who have a car, a house and a living in Beijing, for forums, who live in the four or five-line city, the online consumption is more biased towards cheap leisure and entertainment.

Li Shulan from a local small state-owned enterprises in Sichuan Province, after the retirement, to find a kindergarten of the supernumerary chef work, at present, her daily most fun is on the QQ farm "steal food", and enjoy, and even a period of time obsessed with a good alarm clock 5 o'clock up to steal food.

As for why QQ, mainly Li Shulan in Beijing to work in the son taught her through QQ video chat, so QQ has become forums atypical user Li Shulan One of the main life.

Recently on Weibo with his son or colleagues with his son to interact with, but in the QQ games in the game of the landlords and repeatedly see, Li Shulan and son of the number of exchanges and time is not as frequent as before.

As for the network e-commerce consumption, Li Shulan is relatively unfamiliar. Li Shulan did not know when, Jing Dong, excellent Amazon and other online shopping site, she only know Taobao.

In the son's help, Li Shulan once through Taobao on a person sellers bought a shopping mall for more than 500, and individuals only sell more than 300 brand-name soya-bean milk machine, "Invoice warranty card complete, with more than two years a little problem." "Li Shulan is very satisfied with this.

Perhaps, forums is not necessarily the main force of Internet consumption, but some forums consumption ability can not be ignored, once the formation of consumption, may be the price is not sensitive to the crowd, as forums's children grow up, the forums of the use of the Internet will be more obvious.

Whenever is very calm.

Rational online purchase of life needs

Typical User: Director of IT Company

Network Hobby Project: purchase of electronic products, baby supplies

Network payment habits: Online shopping will be a large payment

There is a small whenever, is becoming the backbone of China's economy, in the online shopping, whenever will choose cost-effective, especially focus on saving time.

Born in the middle of the 70 's Zhaolijiang, now in a traditional IT company to do sales director, often occurs online consumer behavior is through Jingdong Mall to buy electronic products.

From razors to mobile phones and laptops and washing machines, Zhaolijiang bought through Jingdong Mall, "Now e-commerce companies seem willing to burn money to expand sales, so it is cheaper to buy washing machines online than Gome, Suning stores." "Zhaolijiang to buy a mobile phone for his wife is also bought through Jingdong, but they will choose to buy parallel in Zhongguancun Nokia or BlackBerry phone."

Zhaolijiang Laptop has four units, he bought a laptop computer for five years, not bad, the unit also to Zhaolijiang with a laptop, Lady bought a lightweight netbook, "Recently I bought a new laptop computer." ”

But although there are four laptops in the home, Zhaolijiang spends less time on online shopping, mainly browsing the news or downloading movies, and sometimes buying DVDs or books, "If you have a favorite book to buy in the book city." ”

On the clothing, Zhaolijiang still willing to choose to shop, do not want to and their own subordinates like to choose Taobao shopping, although sometimes will be in Taobao to see, but still do not want to buy a brand-name products, "we are not particularly sensitive to the price, consumption habits have been formed, shopping or have to pay attention to cost-effective." ”

Now Zhaolijiang's main spare time is spent on children, the six-year-old daughter has brought him the greatest pleasure.

Daughter when the child, Zhaolijiang once through the Red Children's website to order in addition to milk not wet, bottle and some complementary food, "milk powder still have to buy from the mall, rest assured." ”

Now, with her daughter out of urine and other baby supplies, Zhaolijiang online purchase of daughter supplies less opportunities. Daughter's clothing, Zhaolijiang will also choose to buy in the mall, no matter dozens of yuan to hundreds of yuan a piece, are bought in the mall.

As for other online consumption, Zhaolijiang not spend much money, whether it is to buy or other channels recommended services, he will not choose, even on the Apple iphone, Zhaolijiang is also inclined to choose a free application.

"It is the most online payment, the other time online spending is not reassuring, and secondly, it is not very convenient to pay." ”

"Our generation's greatest advantage is that with their own efforts to hundreds of thousands of yuan to buy a house, if now buy 2 million or 3 million yuan a set of houses, will feel the hard life." "Whenever form the basis of this internet consumption habit, Zhaolijiang has bought three houses in Beijing, now the money in hand is mainly to buy some stocks to invest."

It's a struggle.

Impulse consumption + price sensitive

Typical user: Company ordinary white-collar

Network Hobby items: clothing, catering, etc.

Internet payment habits: Almost the most is 300~500 yuan of things will be bought online

Loans to buy a house young, will generally choose to reduce consumption, but if the price of the internet shopping, or can not help but spend money.

Born in 1983, Lina is a website editor who sometimes buys 300~500 yuan on the internet and sometimes doesn't buy it.

For Lina, who buy a house with the same age husband after paying most of the first payment through parents, the maximum cost per month is to pay the rent of 1500 yuan and have not yet delivered a room for more than 4,000 yuan. Due to busy work, Lina said that he had not visited the shopping malls for three or four months, online shopping time is not much, more time is not busy work, is home to sleep.

Lina rarely imitate some colleagues of his peers in the shopping malls to go online to order the same brand clothing practices, Lina used to buy clothes on Taobao, but now tend to buy clothes on Taobao's Amoy brand, "The main quality is guaranteed, the price is dozens of yuan or hundreds of dollars." There is a shop I often go to buy, but I forget what brand it is. ”

For the clothing purchased on Taobao, the types of Lina usually include household clothing, underwear, and some clothes, and sometimes to the husband to buy some clothing, "my husband did not wear home clothes before, but I bought him a suit, he went home wearing." However, Lina that the biggest problem with Taobao shopping is that it is prone to impulsive consumption, "sometimes buy inappropriate clothes, there is no time for energy to retreat." ”

For the current popular group purchase, Lina Love, has been a group of restaurants, skiing, KTV, spa and other services and a pot. "Buy more is impulse consumption, I once bought 10 percent KTV coupons, the result later did not have time to go, then gave a person." "As for the enjoyment of a 39 yuan after the spa, Lina deeply feel that the money is not really service, she was the staff of the massage method made the whole body pain for many days," A penny a penny, group buying experience in the restaurant is not good. ”

But for the billiard ball that I often go to play, Lina think group buying service is good, will often buy some billiard coupons, will be free with classmates, colleagues and husbands to play. And Lina think buy the most cost-effective once, is a buy a mouthful of 1000 yuan, after the sale of more than 300 yuan a famous brand pot.

In the United States Regiment, handle and other websites launched "expired refund" measures, Lina feel for impulsive consumers is very reasonable. At first Lina also collected a group buying navigation page, in the above can see all kinds of low price products, but after several group buying, Lina finally found that they want to buy most of the goods are often used in their own several large group purchase sites, "not commonly used in those buy site to get things are not insurance at all." ”

Filial Lina at the end of the year home to visit their parents, but also on Taobao to choose to buy Spring Festival, to bring gifts to the family, "than the mall is much cheaper." ”

The network is very hot.

Typical users: college students

Network hobby Project: Love QQ, what to play on the internet

Internet payment habits: for QQ, Renren and other pay, love online shopping

"Look at that!" My T-shirt, 29 yuan every customer buys! Jeans, 49 Yuan of money Taobao gather cost-effective group! "The grand mark" of the small four (Guo), when bought! " The first time to meet with reporters, the familiar of the Miao to talk up.

"The first contact with the computer and the Internet or primary school in the classmate's home, at that time the computer is a DOS system, the fundamental play does not turn, browsing some Web pages, open the speed is particularly slow, it is better to play the game machine interesting." Miao simply said.

However, over the years, the Internet has brought about a dramatic change in her life, saying, "If you leave the Internet, you can't live." ”

In addition to class and evening self-study outside the time, Miao like "curtilage" in the dormitory, QQ chat, Renren almost every day she will go to the place, even outside shopping, her mobile phone will always surf the internet, hanging QQ. "Really began to like the Internet, is starting from QQ chat, that time crazy plus friends chat, although I have not been to many places, but have friends all over." So many years my diary, photos are all in the QQ space, and now have a mobile phone, at any time to upload the photos, take a photo of more than thousands of pictures. ”

Miao for their "show off" pay the price is 10 yuan per month membership fee and decorate QQ space spent 10 yuan yellow drilling fee. "Up to now, I still have a lot of students are still buying QQ members, all kinds of drilling and Q-coins and anything." In fact, think, mostly vanity in mischief, but QQ is a way to let you have been addicted. ”

However, Miao said he also saved money through QQ. Her home in Hebei, a few days a week will be through QQ and parents video chat. "If a long-distance call to calculate, one months is almost 30 yuan, but also see no real person, save money can buy a book on the internet to read." ”

After college, Miao began to become obsessed with Renren. "Renren tells the truth is the other side of their popularity, we are very concerned about." Moreover, everyone online many friends are true classmates, I occasionally would like to spend money to buy everyone beans to decorate their homepage, for some virtual gifts, to their own and others to bring a little happiness. ”

On the Internet, Miao the most willing to spend more than online shopping. "I basically became the purchase of our dormitory." Small to snacks, phone calls, large to hundreds of yuan wallet, one months of the entire dormitory add up to almost buy more than 10 pens, a general within 200 yuan. "A few years down, Miao has been Taobao yellow diamond buyers." She told reporters that they bought the most expensive things, is the generation of students to buy CF game equipment, "he every moonlight to buy game equipment to spend five hundred or six hundred yuan, really do not know necessities expensive." ”

However, even the net buys the talent Miao also to be cheated of experience. "There is really a time to buy fakes, but we also know that a penny price, the general situation of the seller will refund, or replace the original mail." ”

Miao told reporters, now she found around the peer gradually began to leave Taobao, transferred to the Jingdong, when, excellent, good buy and so on website. "Taobao feeling a bit like stall, Jingdong, when when more like a large supermarket, fidelity convenient, also often free shipping." ”

Recently, Miao has been fascinated by Weibo. "Feel micro bo more social, many like the stars are on top, nothing to go up to see, chasing stars, sent from the photo." ”

For the current video site launched a few yuan paid movies, Miao is pie: "Video pay movies?" I might as well go to the cinema to see. ”

A few years ago, Liu, an associate professor at Peking University's sociology department, called the "birth generation of a mouse". From the Miao, it is not difficult to prove that this group of people familiar with the Internet and the degree of dependence, much more than any previous age. Whether it is making friends, showing off or shopping online, the internet is the soil on which they grow and live.

"When we mentioned 90, it is the Martian text, brain residue, non-mainstream, in fact, we just like the pursuit of individuality, do not want to be so mediocre, do not like the old customs." "Miao said.

The trait of being unwilling to mediocrity, perhaps the future of the backbone of society, will bring us incredible changes. Just as "growing up in the digital age: How the Web generation will change your world," says Tang Tapscott, the generation is more entrepreneurial than their predecessors, and the virtual world is bound to become a reality, at least to promote behavioural change in the real world. "They will bring us change, they have a completely different culture than their parents." ”

Growing up after 00

The natives of the internet are very "vigorous"

Typical User: Ningeming

Network hobby project: Selling Dragon Cat online

Network payment habits: online shopping required stationery and other small payments, for the game pay

Every evening after finishing homework, the first thing that Ningeming to do in grade five of primary school is to run to his dragon cat "Tuan", "Dou Dou" front, accompany them to play for a while. "Round the end of the month will have a baby, and so they weaned the photos sent to the QQ group, sold to those and I like the Dragon Cat's People." Ningeming the Dragon Cat while teasing, a face happily to "first financial daily" reporter said.

And most are just beginning to understand the Internet after 00 different, Ningeming is not only a 5 years old "small net worm", but also a year ago through the network to earn the life of "the first bucket of gold."

Things to go back to 2009, at that time, unable to resist Ningeming "Stalker", mother weeks safflower nearly 6000 yuan to buy him two dragon Cat. In order to persuade me to buy him a dragon cat, he looked up a lot of information about the Dragon Cat on the Internet, and knew the life habits of the Dragon Cat. Zhou smiled and told our correspondent.

Unexpectedly, Ningeming not only patiently raised the Dragon cat, but also found on the internet a dragon Cat enthusiasts QQ Group, often and group of "Cat friends" exchange experience. "I will have some fun in the process of the Dragon Cat, as well as cute photos of the Dragon Cat sent to the forum, and you share, two years down, now I have a lot of fans in the group." ”

In the summer of the second year, Ningeming's dragon Cat gave birth to 4 babies. Excited, he immediately sent pictures of the baby cat to the group and share with friends. But do not want this "inadvertently inserted Liu" of the move, let him make the first deal. "At that time is particularly excited, want to give the Dragon cat baby photos sent to everyone to see, did not expect a lot of people to leave the speech especially want to buy my dragon cat Baby." "Soon, Ningeming to do the life of the first business, and the buyer in the QQ talk about good, the buyer came to the home personally sent money, the Dragon cat Baby lead away."

"At that time my mother spent so much money to buy a dragon cat, and now it has come back." However, he stressed, "I bought the Dragon Cat to play, but not to make money." ”

"I once said that the best time to have a creative entrepreneur is when the US is 27 years old and China is a 12~24岁 child, but the record was Ningeming and I found out it was 9~10岁." "The future of the Internet is under the control of 00 or even 10 after the next generation," said Qiping, secretary general of the Chinese Academy of Social Sciences Information Center.

In addition to keeping a dragon cat, Ningeming Another big hobby is online shopping. Small to stationery, extra-curricular books, big to school bags, toys, everything can not be separated from Taobao, when e-commerce sites such as when. "He now has nothing to do but pay this step, other online shopping steps can be completed independently." Taobao on their own good things, and then sorted by price, selected to the highest cost-effective, and the seller in Wang Wang talk about, and then buy, we parents to him to complete the final payment. "Zhou said. She calculated that, every two months, basically children will buy some extracurricular books and toys online, each consumption is probably within hundred yuan.

Let Zhou surprised, once Ningeming actually called the class more than 10 students organized a "buy". "At that time he took a fancy to a crystal ball toy with less than 3 yuan on Taobao, because the school and near the House did not sell this kind of thing, can only buy through the Internet, but if add 9 yuan freight is not cost-effective, so he found himself more than 10 students, plan to buy together. ”

"The children of this generation are so different from the old ones that they are the" Aborigines "of the Internet, who have been in touch and familiar with the internet since they were very young, and the vast amounts of information and applications that the Internet has brought to them have become precocious and precocious. A primary school teacher said with such emotion.

Playing online games is also an essential part of Ningeming's amateur life. "Before in our class, basically everyone played Moore Manor or Purcell." Every day with classmates together, is to discuss the topic of the game. Moore Manor Recharge Card in the school near the stall can buy, once a classmate once bought like a dictionary so thick a stack. ”

But now, Ningeming said that he and his classmates are no longer obsessed with Moore Manor, "Now think the game is a bit naïve." He now began to play with his cousin's web games.

For parents Zhou, on the one hand, hope that children contact the Internet, through Baidu and other search engines very convenient access to learning materials, but on the one hand, also worried about the negative impact of Internet games on children, "now the child is young, playing games can be fully monitored, but with the increase in age, more and ”

The internet is always a double-edged sword, especially when it is not strong enough for self-control 00 later said. "Two years ago, once spent more than 300 yuan to the child registered a learning site, online to provide learning content and textbook synchronization, and through animation and so have a fun model to make children entertaining." But the worry is that the kids are not just trying to learn on the Internet, but then they stop. "Zhou said. However, she concludes, the Internet to bring children's changes are always more advantages than disadvantages, "as long as the situation, not a big problem."

Recently, Ningeming and friends have new topics iphone and ipad. "Every spring outing, there are always some students in the class with the iphone or ipad in the car playing games, adult toys and become our children's toys." ”