The Chinese market instant success LG mobile phone into a "pompous champion"?
Source: Internet
Author: User
KeywordsLG Mobile
Complaints about LG phones accounted for 6% of the total number of complaints, advertising and the actual discrepancy, the battery is not enough, key failure, maintenance attitude is not good these four problems are more prominent, divided into LG mobile phone quality complaints of the top four, easy to die, paint, parts prices too high, the problem of arbitrary charges in the LG mobile phone also has a certain proportion. At present, LG mobile phone in China market share of about 3.3%, after 2009 years of exerting force, this proportion than 2008 to raise a percentage. It can be said that LG is the five major foreign investment in the Chinese market is more optimistic about the mobile phone brand. LG's quality complaint is much lower than that of Motorola and Sony Ericsson, and there is still room for greater growth in the Chinese market. But the issues highlighted by the LG phone are also not to be underestimated. Since the LG handset has been working with operators since 2009, 3G propaganda, but in the 3G mobile phone many features difficult to achieve the situation, LG mobile phone in the "function exaggerated, advertising and the actual discrepancy" on the comparison by consumers, significantly more than Motorola and Sony Ericsson accounted for larger, LG mobile phone on this can not be protected. In the complaint about LG mobile phone, "function exaggerated, advertising and actual discrepancy" incredibly as high as 33.3%, become well-deserved "pompous champion", which highlights the LG mobile phone in the Chinese market key year, some quick success, sword walk slant. LG mobile Phone After the sale of complaints, more inclined to maintain a bad attitude and parts prices too high, arbitrary charges. LG wants to enhance its market share in China, and it has to work on product and after-sale differentiation. Because of the current quality of the product homogeneity is more serious, but service differentiation is easy to do. This may be a breakthrough for LG mobile phones to boost China's market share.
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