The Chinese New Year robbery red envelopes are prevalent, SMS has declined

Once upon a time, SMS has swept the country, now with the social app's big line, the once telecom operators in the hands of the killer weapon began to decline gradually.

At the same time, micro-letter, micro-bo, video telephony, such as more Internet-specific features of the new Year to become more and more people's choice, on the eve of the city's mobile data flow compared with the same period in 2014 increased by 224%, of which 4G flow accounted for about 52%.

New Year's Eve operator SMS volume drops by over 30%

Data from China Telecom, New Year's Eve SMS peak business volume and last year down 31.97%, China Unicom's New Year's Eve SMS business volume of 1.07 billion, year-on-year decline, although China Mobile has not released New Year's Eve SMS business volume, but can be predicted by micro-letters, micro-blog and other mobile internet business impact, The downside is inevitable.

In fact, the volume of SMS business has been declining in recent years, not only to reduce the festive message, even at ordinary times, but also fewer people will be the message as a necessary means of communication, this is the progress of the information age, but also the fate of any kind of business.

It is said that China's mobile communications network in 1994 has a short message function, but it is in 1998 began to truly enter the eyes of consumers, 2000 Chinese mobile Phone message volume exceeded 1 billion, 2001 reached 18.9 billion; 2004, the number soared to 90 billion, 2012 National Mobile text messaging reached 897.31 billion. However, it was also from that time, the message quickly embarked on the road to decline.

According to the relevant data of the Ministry of Information, 2014 Spring Festival Holiday, the national Mobile text message sent total reached 18.21 billion, down 42% Year-on-year, the first time a significant decline. More consumers are starting to send new greetings directly to the chat software on their smartphones.

At present, the Ministry of Industry has not released the 2015 Spring Festival during the operation of the telecommunications network, if from the New Year's Eve of the three operators SMS business volume to speculate, the extent of the decline is obviously not too small.

The decline in SMS does make telecoms operators very headache, but the rapid spread of mobile broadband technology has given them a lot of comfort.

The latest data traffic from the three operators shows that China Mobile's New Year's Eve data Flow 5198TB, up 177%, China Telecom C-Net peak business volume increased by 20.55%, the Chinese unicom data traffic on the day total of 1618TB, the year-on-year increase of a lot.

2014 Spring Festival eight days holiday, the cumulative 36.746 million G mobile Internet access traffic, the average use of 46.6M per user, more than weekdays 35.3%, seven days in 2013, traffic reached 19.715 million g, per capita access to 26.4M, higher than normal traffic 33.6% With the generation of network technology, the traffic growth rate has increased markedly. The high growth rate of China's movement is naturally attributable to the strong deployment of 4G over the past year.

In addition, according to the Tencent Micro-letter team released 19th evening data, 2015 Spring Festival Gala A total of 500 million yuan red envelopes. During this period, a total of 185 countries in the world have created more than 11 billion times "shake" to rob red envelopes action. And the rush of red envelopes appear in the New Year's Eve 22:34, this minute there will be 810 million times shake Interactive, this huge data flow is self-evident.

Visible, with the continuous development of mobile network, terminal rapid popularization, the traditional communications market is becoming more saturated, voice and short MMS business is weak, traffic management has become the main driving force for the future development of telecommunications operators.

Mobile network data flow in the first three quarters rose 98.6% from a year earlier in the first three quarters of last year, almost twice times that of the same period a month earlier, with traffic operating at a growing percentage of revenues. China Telecom and Unicom also have double-digit growth.

It is in this context that China Mobile plans to launch a converged communications business this year, essentially tantamount to announcing that it will give up text messages.

So it is not difficult to foresee that the way in the future will gradually withdraw the history stage.

Mobile phone grab red envelope New Year more trendy

In some Guangzhou, Shenzhen public opinion, "this year's short message to the people less, the use of micro-letter to the people more." Nanfang Daily reporter learned from Tencent, from the New Year's Eve from 0 o'clock to 19 o'clock, micro-letter red envelopes received 400 million times, the total number of red packets to participate in the amount of 20 million people shook more than 200 million times, the highest one minute shook 40 million times. From 20 o'clock to 20:52, the CCTV Spring Festival Gala shook a total of more than 857 million times.

As a result of the New Year's Eve of the user information sent a large increase, resulting in the micro-trust server congestion, so that users in the micro-mail transceiver information has been delayed. Tencent public relations related people interviewed, said the New Year's Eve 20 o'clock in the evening Tencent backstage monitoring network congestion, Tencent has not called "failure", only to indicate "delay." To around 23:50, the micro-letter again appeared congestion, red envelopes and information appeared difficult to send.

Compared with the micro-letter of the big traffic congestion, this year's Spring festival SMS users have decreased. Nanfang Daily reporter learned from the operator, and the past Spring Festival during the serious delay in sending text messages compared to the Chinese New Year's text message sent no significant growth, the user to send and receive text messaging experience is basically normal.

In addition to the use of mobile Internet in the way of the spring Festival, mobile phone red envelopes in the lunar of the Spring Festival has also become the protagonist.

Reporter learned that in many friends and relatives, many people choose to send a mobile phone red envelopes to express the blessings of the new Year. Micro-Credit Small said: "The red envelopes between friends and relatives do not care about the amount of money, more is the expression of blessings." ”