The Chinese URL is advantageous to website SEO

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Search on the internet on this side of the information, found that a lot of articles are written earlier, but also write more shallow, search results are not so much, there is no real in-depth topic to discuss the Chinese URL is a lag in favor of SEO. The Mad bird smoked a little time today for a detailed introduction. If there is a flying over the master, also welcome to point out.

Many people are biased in favor of Baidu search engine, it can be said that Baidu is the main source of the flow of domestic stationmaster gate. Today, mainly to Baidu search engine for Chinese URL seo friendliness to say things. As a long time webmaster friends must know, Baidu in 09 when the Chinese URL or garbled form appears, and that time Baidu's code I remember or GBK, and later changed to Utf-8 code, and in the subsequent period of time, Baidu modified utf-8 to the Chinese URL support, And Baidu has now been able to perfectly support UTF8 encoding and the Chinese URL of the normal Chinese display.

It's about to get to the bottom of the list. The author after testing, found that the Chinese URL optimized site keyword ranking will have a role in promoting.

The author searches the search engine inside Baidu search word "dress", although many websites still use Pinyin or English as the URL, but the search is very smooth, in the second page of Baidu, search to the day cat's dress column, as shown:

This column of the cat, in the URL used such as: keywords, HTML form, and can be Baidu search engine normal identification. If this doesn't mean anything, let's take a look at the following search results, as shown here:

So, what do you find through these two search results? There are probably the following:

1, Baidu can perfect support and correctly coded Chinese URL;

2, in view of the snapshot process, although the Chinese URL was compiled garbled, in the click of the time to reach the target page will appear 404 errors, but does not affect Baidu to identify this Chinese URL. The reason, I think, in the Chinese URL recognition, Baidu or other search engine has its own set of coding and decoding methods, and can correctly encode and decode. All we need is to use the correct function or method for the output of the Chinese URL in the construction of our own website, and the other things to the search engine to deal with.

3, the Chinese URL can be very good by the Baidu snapshot to crawl, and can improve the keyword in the Web page density.

4, the Chinese URL in Baidu search engine can also get a good ranking. If you have to say why I am not ranked first in the instance keywords, then you must be in a dead alley.

The following is the Chinese URL in the statistical tool performance, with the current mainstream Third-party statistical tools CNZZ and Baidu statistics as an example to explain. The following is the URL display effect in the CNZZ statistics tool, as shown in figure:

The following is the Baidu Statistics tool in the URL display effect, as shown in figure:

From the above illustration can be explained, now statistical tools for Chinese URL support is also close to perfect. Why say close to perfect, there is no hundred absolute thing in the world. Just last week, when I used to view the Chinese URL in the CNZZ statistic tool, the same display in the CNZZ statistic tool was garbled and the access was still 404 error. But this week's visit, the problem has been corrected. I guess, just conjecture, CNZZ statistical tool in: 2013-06-27 17:39:30 issued a bulletin, the CNZZ statistics to upgrade in batches. May be corrected in this upgrade. Online Search statistics tools in Chinese garbled search results are also many. You can search and find out for yourself.

For Baidu Statistics, has been able to correctly display and identify the Chinese URL. This is still very good, and also to webmaster friends to mention a wake up, after the Chinese URL will become a trend more and more.

When should I use Chinese URL, and when should I use Chinese URL?

1, the site column name does not recommend the use of Chinese URL, although as mentioned above, Baidu search engine can be perfect to identify the Chinese URL, and can have a good ranking. But we still "live in the present", use Pinyin or English as a directory name, and include keywords, this is a stereotyped proposal, not in detail.

2, the website tags strongly recommend the use of Chinese URL. Now a lot of CMS provides tags tag function, if you can achieve static that the best. Make full use of tags function in the article in the site within the chain of construction, there will be unexpected effect oh. Suggestions: Each article in the chain not more than three, what the truth, may be much more than I know it.

Disadvantages of Chinese URLs

1, the keyword is compiled, the URL will become very long, this is not recommended by the search engine, but not can not be used;

2, use is quoted, the Chinese URL after transcoding will become the shape such as:%E5%A9%9A%E7%BA%B1 structure, some editor support problems will cause incorrect link address or wrong URL identification, segmentation, and even some sites will produce a state of 404 reference point.

About the shortcomings of other Chinese URLs, not found for the time being, based on the shortcomings mentioned above, since the Chinese URL is a trend, then I believe that the near future will inevitably be resolved. And the Chinese URL in the user experience is also very good, you can let users know this column or article to express the general meaning, for a large search results are pinyin or English articles, Chinese URLs can cause users ' attention, so as to enhance the site's click rate.

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