The Chinese version of LinkedIn is named "Collar English", and the three main points of China

LinkedIn has made new progress in China. The six-person team in China was unveiled by its president, Shenboyang, and the LinkedIn website has already shown its Chinese name in English under Simplified Chinese, and the beta has been online. On LinkedIn's official microblog in China, Shenboyang has posted recruitment information on LinkedIn's personal page. According to Sina Technology report, the founder of LinkedIn, Ride Hoffman, began preparing for China two years ago. Titanium Media Editor will be a few highlights of LinkedIn's Landing in China: First, two Chinese partners "the capital of a joint venture in China is a bright one: one is Sequoia China Fund and the other is broadband." The former, Sequoia Capital is LinkedIn's early investors in the United States, this partner is not too many accidents, and the impact of broadband capital in the local investment circle has not said that, has invested in including impression notes, CSDN, easy to use cars, and many other enterprises. Among them, the impression note is Evernote into China's new generation of foreign enterprises "model." Among the five members of the board of Directors of LinkedIn's China company are Sequoia Capital Shen and broadband capital Tian. The other three board members are LinkedIn founder Reed Hoffman, LinkedIn CEO Jeffrey Venas and Shenboyang. Second, the organization of localized test version of the online before, the LinkedIn China team has been at the technical level with Tencent Weibo, Sina Weibo has done a deep integration of the local channel and network has begun to get through, which has to say is now the inevitable choice for overseas internet companies to China, that is, the choice of local operations team, and complete grounding gas "company structure. LinkedIn's China president, Shenboyang, said in a media interview that LinkedIn has made a lot of preparations to prepare for China, and they have also noted the plight of overseas companies living in the Chinese market, thus setting a clearer mode of operation: LinkedIn has taken the form of start-up companies, The company is not a branch of the United States like Google, but a new joint venture that introduces Sequoia Capital and broadband capital, has strong connections and is easier to operate in China. "Shenboyang said. In short, LinkedIn is not a copy of the organization structure of overseas parent companies, the new company departments do not have to report to the U.S. headquarters, and all the Chinese company President Shenboyang report. Shenboyang was a vice president of all companies, glutinous Rice Network CEO, previously, he worked in Google China's strategic investment department, with professional managers and start-up companies of the dual professional experience. At present, the LinkedIn China team has only six full members, the team is still recruiting, and Shenboyang revealed that the company is already brewing options incentive plans. Third, professional social is a slow business. "In Shenboyang's view, professional socializing is a slow business", which is a business that often requires patience, which is not suitable for this line of work.Industry. LinkedIn was launched in 2003, with only about 80,000 users in the second year and just over 3 million users at the end of the third year. "With the scope of titanium Media editing, LinkedIn edition is extremely attractive to Chinese users, especially those in the internet industry," he said. According to Shenboyang, LinkedIn has accumulated 4 million Chinese users before entering China. However, professional social networking sites in the country have already several competitors, such as street network, Sky Network, these sites only users and lack of UGC content, resulting in user viscosity and interactivity is not high. Professional social networking is generally based on the business model of charging business customers, and therefore the core competitiveness is the accumulation of data. Just rooted in the early days of LinkedIn China is bound to face user expansion and data accumulation, the process will not be too easy. (The above content is synthesized from Sina Science and Technology Report and public data)