The choice of blog system and the analysis of common strategies of blog SEO

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Blog is a very effective tool for the long term use of SEO strategy. Establishing and maintaining one or more blogs is a strategy that every SEO person should consider.

The blog platform will be developed to take into account the search engine. In addition to content, title, Tag, links and other things that are useful for SEO, blog platforms often do more advanced optimization to integrate them. The structure and architecture of the blog also take into account the integration of SEO. In fact, many commercial websites have recently begun to move away from the traditional content management platform to the commercial blogging platform.

All blogging programs are essentially a simple content management system (CMS). Here are the places where blogs can be comparable to CMS.

Blog programs can easily add new pages and integrate them into the navigation structure of your site.

Blogs and blog posts are generally rich in text and links to search engines more friendly.

Blogs and blog logs often categorize content.

Ideally, blogs will be updated frequently.

Blog URL structure is simple, search engine friendly.

Blog HTML code concise, easy to search engine spiders crawl.

Blogs encourage links--regular links, lots of links.

The following is a common strategy for blog seo.

Backlinks (Inbound links): Because blogs are free to link to any Web site-news, social media, other blogs, and your own website or blog-blogs are naturally the source of backlinks. Therefore, in the public relations strategy to focus on blog and blog writers have become a very important part of communication and SEO-the enterprise's network reputation is also critical. In addition to the constant creation of news and information, blogs can support all media types-which will attract bloggers to mention and link to your site. In addition, easily available, frequently updated pictures, photos and videos, can be a reverse link.

Internal links (Internal links): Creating deep internal links to increase the visibility of long tail traffic, services, and concepts while increasing their potential search visibility. Blogs also help improve the crawl rate of the entire site of its domain name.

Rss:rss feeds can provide feeds for search engines and other aggregation sites. RSS feeds not only bring traffic, but also improve the visibility of search engines.

Update in time: The faster the content is updated, the more the search engine crawls. Although the functionality of the blog has changed, blogs are essentially "weblog"-updating content more frequently than traditional sites.

Keywords: blogs can be a valuable application platform for keyword strategies. You can add keywords to your blog's name, meta tags, descriptions, categories, and content.

Structured content: The blog platform provides a directory-disaggregated feature that allows content to be categorized by topic. Be sure to use the taxonomy and carefully consider the naming and logic of the classification. Clear categorization makes content easier to read by search engines, giving rankings and displays in the appropriate search results.

Community: Blogs have good interaction and communication skills. You can encourage users to interact actively through comments, trackbacks, and other functions. In addition, you have to actively in other blog comments, participate in forum discussions, etc.-this is a form of SEO pr. SEO PR Work can increase the popularity of blogs in the community as well as in search engine rankings.

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