The choice of keywords in the process of website optimization

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Keyword is attributed to search engine marketing basis, but also search engine optimization, promotion of the most important link. If the site wants to get priority rankings in search engine rankings, what is the most critical step in the process if you want to introduce more traffic through the search engine? This step is, keyword analysis.

Search engine refers to the key words: Keywords from English "keywords", especially the single media in the production of the use of the index, the use of vocabulary. is the vocabulary of library science. Keyword search is one of the main methods of web search indexing, it can be any Chinese, English, digital, or a combination of Chinese and English numerals.

Keyword analysis is actually an analysis of the behavior of searchers and customers. Keyword analysis is in fact a very important link in search engine optimization or bidding rankings. The key words reflect the current network market on the needs of users, a truly complete site is the need to put the website information feedback in the network market. However, if the information of a website can not be clustered in the user search, it will deviate from the needs of users in the network market.

1, keyword positioning market

The user is God in the network market, all belong to the user choice right. User Search engine keyword description, to find and their own keyword description consistent with the site information. The description of the keyword is the user will express, the process of the search engine played the role of matchmaker, whether the woman likes the man will see the man in front of the woman to show her own advantages to get the woman's favor. In the process of site keyword analysis can locate your market.

2, the market determines the key words

What is the key word, not the website to decide, but the user Netizen search results to determine. If it is relevant, then your site will need to use these keywords. If the site use their own feel very professional search term, then you this way is called wishful thinking, unrequited love.

3, how to determine the basic keywords

First, list the keywords you know about the site, and second, through the site statistics; again, use the competitor website to get the keyword. Finally, discuss with colleagues and friends to get their concerns.

4. Expand keywords-long tail words

Long tail word is based on the basic keywords is the site's main keywords above the word, such words and the site set 5 to 10 main keywords exactly the opposite, long tail word range through the main keyword derived may reach hundreds of to thousands of or tens of thousands of vocabulary; Such words rank better, And through this word into the site users tend to bring better than the quality of the word, such words occupy the site traffic about 20%. Such words, we are called "long tail keyword" or "long tail word".

A website's search engine market occupies the share is the key word, success is this.

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