The choice principle of website Interactive function

In the last article, if Lin and you share the function of Web site interaction is defined and interactive function, today I will talk with you about the principle of website interactive function

Whether for the construction of external links, the creation of new content, or to build brands, cultivate a loyal user group, the basic principles of interactive functional trade-offs are benign development, can not be "out of control."

The simplest reason is: building a website, the basic goal is to let more people get valuable information, generate more potential customers. If the interactive function does not do this, it will have negative effects and even damage, so don't.

One of the actual cases discussed in the Webmaster group is very representative: a webmaster to build a Web site to provide some kind of online training, in order to promote their own training courses, in pursuit of the user experience of the promotion, he built a forum, want to pass the forum to form or loyal user base. But because the forum management is not in place, the website provides the video course quality to be improved, the final forum reduced to mass rubbish placard the world, very few real users post is also "scold sound piece", each kind of accusation, each kind of fastidious ... Such interactive function design, not only did not achieve the expected effect, but to the new visitors have a very bad impression, the final effect can be imagined.

Whether search engine optimizer or website building, before deciding to adopt some kind of interactive function, from the website long-term development planning point of view, should first ask oneself some questions:

• Do I have the ability to make interactive participants a real potential customer, visitor?

• Can i eliminate spam, irrelevant information (or mass)?

• Can I allow interactive participants to make pertinent comments, even on the reverse side?

• Can I get more promotion advice with interactive features?

• Can I make a good impression when a new visitor visits a website for the first time because of interactivity?

• Can I use real interactive information to guide visitors instead of faking them?

If the above problems can be more properly resolved, in the energy allowed, the site can establish the corresponding interactive function and long-term, effective maintenance, the contrary is not recommended to provide interactive functions, know that the answer to the above questions to be sure to open again.