The circle in the personal website

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China has at least 1 million people website, practitioners (commonly known as stationmaster) more than 500,000 people, full time entrepreneurs less than 1000 people, most of them are part-time, from network management to customer service, from business to technology, earn a few money, the vast majority still struggling to make ends meet. According to the reason should not, a lot of web site traffic is very large, to go abroad are Big Mac, but why earn the eyeball but not make money?

An obscure Internet café network management, by the new Netizen's silly question asks very vexed, then did a webpage to list the popular website, the result became the Chinese personal website The benchmark, this is Hao123. Today, this is commonly known as "navigation Station" originator, still has a huge amount of visits, how many sites in order to be his collection and unscrupulous, and the same type of 8207.html "> Navigation site at least 10,000, the site sold to Baidu, this person has done a few small stations, have been successful, Become a model of the internet in China, thousands of personal websites follow him to make a lot of this sort of information-type game, music, IP query, mobile phone number query page. This type of Web page is even too lazy to make a message board, forum, extremely cater to that kind of Internet café crowd. So the gene of the personal website is the network management, the object of the service is the Internet Café crowd, this is the glass ceiling. There are, of course, many forums that have spawned discuz! , big flag, odd tiger so around the forum about but has not made money of the surrounding industry, directly led to low-level duplication of construction and vicious competition.

Most personal sites rely on Baidu, Google's advertising alliance to make a living, traffic, click is Money. In order to flow can unscrupulous, rogue plug-ins, false clicks, search engine optimization, hanging Trojan and so on. The U.S. traffic scalping industry has a long history than China, but the United States is still more than the technical content, and we still stay at the expense of user experience or with yellow, gambling, poison SP fraud in exchange for PV phase, the result is that users come to one less, no loyalty. Search engine treatment of Marina also led to traffic fraud prevalence, small web site Sword Walk slant intensified.

China's top 100 personal sites are distributed in general, music sites 20%, novels and anime 30%, games 10%, webmaster statistics and Community class 15%, there are some video downloads, software downloads, Mobile information, QQ derivative content, and so on, basically not technical content, no visual page, A little bit of Ajax effect, is basically PHP to do the page, very little flash effect, basically do not do the interoperability of XML, not to mention service aggregation, the so-called Web 2.0 element is just add a blog album video label, the most technical innovation have to do plug-ins.

The background of technical backgrounds determines that the vast majority of personal website operators have very little social experience, and precisely they do the site is consumer-oriented, technical content is low, the threshold is also low, there is no innovation, many business plans have déjà vu, some of the proposal is straightforward to say that they are "China's XXX." So what's the way out? First, to have a reasonable team, light technology is not good, to have a corresponding industry background, but also the people who understand the Internet. Many people mix it and the Internet, in fact, is half understand.

Second, to start from small, do fine, try not to do what others already do, although said Douban such a website does not have the expansion, but as a vivid, self-sufficient small business, Douban is a model, to feed their own development.

Third, bold use of new technologies, using a good visual effect of the page to improve user experience, not to be Hao123 and Sina imprisoned the idea, in the bandwidth is not a problem today, do not skimp on the cost of bandwidth.

Four, take the road of aggregation services, do not repeat the content, 10 small sites combined with the strength of any large site is better, this union is not a simple exchange of links, diversion volume, but the interface of mutual openness, content sharing.