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The popularity of micro-letter is a source to follow, in addition to the micro-letter itself is very high quality, or to be grateful to all types of mobile version of the platform system to upgrade, Thanksgiving in this market wireless network coverage, mobile phones and mobile equipment popularization and so on. These factors into the market demand, the user's response is very good, it can be said that many people in the first contact with micro-trust this platform, immediately become fondle admiringly, and very excited to the surrounding people to introduce. This may be one of the successes of the micro-trust platform, tightly grasping the user's subtle psychology. Secondly, it is simple and convenient, the rise of micro-letter has been the continuation of such a concept, through simple operation can achieve the Super special effects, is a lot of people have not thought and used. Of course, all the success should be inseparable from the outside publicity and promotion, causing more people to participate.
Micro-letter platform on the vast user base, can be said to be a natural fit for marketing the best place, the micro-trust platform for each function as a marketing weapon, the platform has just begun, especially in the circle of friends by a lot of micro-business to poke gold. Such a result becomes out of hand, the marketing of the wave of arbitrary expansion, leading to fakes and defective goods rampant in the city, there has been a micro-letter big shot, hit the circle of friends in the marketing behavior, leading to the birth of micro-letter store. I do not know is a coincidence or premeditated, the current micro-letter is to grasp the mobile version of the sales platform, this is called the wise? or discovered the New world, anyway is in the intensified to explore the market profit space, no matter how the micro-letter is indeed found a new way of development. Again to see a friend is really pure, in full commercial breath of the present, the circle of friends want to do bidet not be infected, this is impossible, some excessive marketing behavior abound.
First, the development lacks the system, the marketing does not have the overall plan. Everyone says that the circle of friends has been broken, why is this? This should be the platform of their own intended prevention work did not do well, to create a circle of friends is the original intention is good, is to build a friend of the circle of communication, is certainly popular. But in the process of development slowly changed, and the face of such a large user base, can not let those micro-merchants have been in the inside to look at, but also can not get on the mouth of the large pieces of meat, no one can stand. The emergence of this link is not expected, so it has bred such an excellent marketing space, so its nature has changed. All these occurrences are the profit attraction, should have this development use on the flaw, the marketing road plan did not do well.
Second, first from friends, marketing effect inside and out. Many people say, the circle of friends in the marketing Road is trust, is emotional marketing, such a choice should be said to be too normal. Think no matter what people do, first of all will be in front of relatives and friends to carry out "publicity", I hope that everyone help to promote, after a lot of care. The emotion between friends is definitely going to give you to his friends or know people to promote. Such a way of thinking is understandable, and micro-trust friends coincide, become the marketing road of the first battlefield, but unfortunately such restrictions have not been kept up, causing a circle of friends in the spread of marketing.
Third, wantonly expand Marketing, in order to occupy the market as soon as possible. The condition of the friend Circle is ripe, the pertinence is especially strong, and the concealment is very good and so on characteristic, attracted more and more people to join in, the scene was opened suddenly. The scene is like a gold mine, everywhere is wantonly excavation, and can quickly get the reward, because there is no system to manage and restrain, not good, the environment here serious damage, vegetation destruction, water pollution, land subsidence and so on, which and the circle of friends over marketing situation is the same truth. This approach is also in line with the logic, we all found the circle of friends in the marketing treasures, are in a rush, wanton expansion of marketing, are in the interests of the edification and driven, directly lead to the spread of marketing.
Four, the system supervision is imperfect, caused the incomplete situation. Early development is in line with the growth of things, but this kind of excessive marketing, it does affect the circle of friends and communication. For example, every day in the circle of friends updated is a number of goods such as information, around the majority of people are posted on the introduction of goods, fishing bottles are such information and so on, so the phenomenon is serious, but this is not exaggerated, does exist. Such a degree of marketing leads directly to the circle of friends beyond recognition, which is ultimately the system of supervision is imperfect, creating such a chaotic situation.
Is the land of friends still there? It must be in the absence of management and supervision, so that the environment becomes cloudy, so we have to change their "women's see", from the value of change, to correct the group of the wrong understanding. Micro-trust Friends Circle Marketing advantages must exist, the road of marketing is not how to promote, is the way and skills, so that the information fusion to the usual conversation, and will not create other people's aversion, marketing can be but enough. In short, the micro-trust in the circle of the marketing of the road still need to be long-term. Article Link: micro-trust public platform development http://www.vsuda.com/, reproduced please indicate the link, thank you.