The classification information website replaces the search engine gradually the new age new favorite

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Traditional business marketing means has been nothing more than commodity price war, the concept of fire fighting, advertising bombing war, opponent abuse war, local Zujizhan and so on, but since the 90 's, as the network in the domestic wide range of popularization, network marketing has been and television, newspapers and magazines as an essential marketing channel. And the low cost of network marketing and precision effect, make it gradually suffer from the lack of means of small and medium-sized businesses favor, and become their marketing main battlefield.

Traditional marketing model is impacted

Unlike traditional marketing means, network marketing does not need stores, there is no rent costs, the number of personnel requirements will be relatively low, usually only a few people to carry out information maintenance, answering customer calls, can lead to business, and network marketing usually only to the site to pay a small amount of money, you can get the focus of promotion.

Mr. Wang, general manager of a wedding company with several branches in Beijing, told reporters: "These two years have been the wedding season, especially this year is the Olympic year, business is particularly good, I opened a number of branches, but the cost of physical stores is too high, coupled with the current price rise, the pace of development is very slow. So we try in 58 with the City Network ' famous store recommended ' column set up an online shop, the release of our service content and quotes, now every day there are more than 10 consulting customers, than our physical stores receive more customers. ”

This approach is not uncommon in the diversified development of network marketing, and businesses to pay the average cost of one months only thousands of dollars. The reporter calculates a moment, with one opens in the city center The wedding store for example, the rent is about 50,000 yuan/month, the decoration cost is 50,000-60,000 yuan, the Recruit personnel average 10, the average manpower cost in 30,000-40,000 yuan, simultaneously also needs to prepare a certain number of operation funds. This calculation, the initial total cost of opening a store is about 300,000 yuan, and if it involves brand maintenance and personnel training expenses, store costs as high as 500,000 yuan. Obviously, the classified information website is a good marketing channel with low input and high return.

Integrity system gradually improve

Network Marketing gradually highlights the integration of information and cost advantages, but the security of integrity has been a key issue to be solved. China lacks explicit laws and regulations to standardize online transactions, which causes enterprises and consumers to engage in online trading activities with certain risks. So "expanding users, paying for the risk" seems to be the only way to solve the problem of classified information Web site profitability.

Network service providers naturally will not wait for everything to perfect and then carry out business, all kinds of measures to improve security integrity. 58 with the city network in the "Famous Shop recommended" column launched the "Million first pay" plan, commitment as long as through the "famous store recommended" to find the business, if the service was deceived, after verification, 58 with the city will be in accordance with the actual loss to the user first to pay up to 10,000 yuan of compensation, and then to the merchant recovery, So regardless of cost, it is well-intentioned.

With the continuous improvement of the credit system, improving the service quality and reducing the risk of the transaction, more and more enterprises will try the water network marketing. Now home economics, translation, car rental, express and other companies are in the online shop promotion, and even flourished intermediary companies have opened the shop. In fact, this is only a beginning, customers need higher quality, more comprehensive information guidance, classified information site will be the main battlefield of future business marketing.

Application range is better than search

The development of classified information Web site is very significant because it is the true meaning of the Web 2.0, the Internet content will be the dominant return to the user and simultaneously realize the "writable" internet, so that the Internet truly interactive, which promote the netizen from simple browsers into the creator of information, Also let the Internet from a platform for information access and entertainment to truly become a personal life and business platform. Web 2.0 is personalized, open, interactive and social, compared to Web 1.0来.

At present, the application of Web2.0 concept in classified information will gradually replace the search, which is the full application of web2.0 characteristics and has a relatively more definite profit model. People can find friends on the classified information website, rent a house for rent, travel around the world, play cards on weekends, buy and sell second-hand goods, recruit jobs, look for domestic services, and all kinds of information closely related to daily life.

Analysts point out that the Web 2.0 site is currently the most stable source of revenue is classified ads. Because the Web 2.0 site's page content to point to clear and meticulous, its theme-related advertising value will be reflected.

Commercial newspaper reporter Wu Chenguang