The close relationship between content of RSS construction website and search engine optimization

As more and more sites support RSS, RSS has become the most successful XML application of all time. RSS builds a technology platform for the rapid dissemination of information, making everyone a potential provider of information. I believe we will soon see a large number of professional portals based on RSS, aggregated sites and more accurate search engines.

After publishing an RSS file (commonly called an RSS feed), the information contained in this RSS feed can be invoked directly by other sites, and because the data are standard XML formats, they can also be used in other terminals and services, such as PDAs, mobile phones, mailing lists, and so on. and a http://www.aliyun.com/zixun/aggregation/39768.html "> affiliate (for example, a travel-focused website series) can also call each other's RSS feeds, Automatically displays the latest information on other sites in the Web site Federation, which is called the RSS syndication. This joint will lead to a site content update the more timely, the more the RSS feed is called, the site's visibility will be higher, thus forming a virtuous circle.

From the point of view of website promotion, RSS can let the site through the release of the title with hyperlinks to the content of the Web site "aggregation" to the client reading software, to achieve similar mail newsletter subscription role; From the aspect of content construction, RSS can also be used as a means of collecting news content, which eliminates the tedious work of manual collection and editing. Not only that, through RSS to build site content and search engine optimization has a close relationship.

1, RSS information source for the site to establish a theme-related Rich text link content

In fact, subscriptions to RSS feeds are all around a topic that can be determined by setting keywords so that if your site keyword is a MP3 player, then you can qualify keywords with MP3 player, MP4 player, MP3 player, etc. The hyperlink title to your site is aggregated with your core keywords, and the linked articles are related to the topic. So the site content without editing a text will be automatically built up.

2, RSS information sources so that the site constantly updated content to attract spiders frequent patronage

For search engines, a constantly updated content of the site on the search engine spiders are very attractive, it will frequently patronize your site index new content. The new pages you add to your site can also be indexed quickly.

Some source sites provide RSS information source content is a section of Java code, and Java search engine is very unfriendly, will not get the RSS information you have read out. So what you really need is the ability to parse RSS feeds and send the information as HTML content to the site.

This can be done by using a server-side scripting language such as PHP or ASP. As for the specific how to achieve, I do not understand the technology, please consult your technical staff.

However, for those who have been copying and pasting for a long time, and intentionally omitting the source of the site content, to allow them to devote so many export links on their own web pages I'm afraid they will not be able to bend their minds until 1:30.

This article originates from Beijing net Zhi Cheng: http://www.qq09.net