The close relationship between search engine optimization and website promotion

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.

Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads. From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

Some people think that website promotion is search engine optimization, this view is completely wrong, can only say that is the website promotion contains SEO. Also inseparable from SEO, the following we explain why the Web site can not do without SEO.

A new station of the listing, how can people find out? How can we get the flow? Basically, it is inseparable from these kinds of channels: "Search engine brings, external site ads or links brought, there are some promotional means, such as, net-picking promotion, e-mail promotion, and so on." ”

According to the computation, the general website 80% Traffic is the engine brings, thus the website promotion and the search engine is closely related. If there is no engine, then I think the general site only through the intermediary form of the site to get traffic, through a layer of link form to find this common site. And the top level is similar to Hao123 's website.

The arrival of the search engine is not only convenient for the Internet users, but also to help countless people have not been found good sites, so said: "For a common web site to the number of engine promotion is very important." ”

From the point of view of enterprise's product promotion, the search engine brings all the relative target users. And unlike the ads on the site, there is no too much pertinence. Perhaps clicking on it is only attracted by its advertising topic, and when found inside the content is just some advertising introduction, he will quickly leave or shut down ie.

Perhaps at this point you will realize the importance of engine promotion, but how to get the most benefits in the engine? Then it is the search engine promotion to be able to help you, the general similar PPC advertisement brings the benefit to have many consumer reflect does not bring what real benefit, So why the rankings through SEO is also the same form, why the effect will be different?

So when you do the bidding rankings, perhaps do is just an engine, and the use of other engine customers can not find you, and through the SEO rankings of the site is very different, he brings benefits are not constrained to an engine, most of the engine ranking rules and algorithms are very similar. The benefits can be imagined

Original: Website Promotion Association

Source: http://www.wztg.org/Authority/Promoted-optimization.html