The cloud computing innovation market under the control of IT giant crocodile

According to Amazon's 2013 Q1 earnings, we found that Amazon Web services have exploded, on the contrary, some other public cloud vendors have a sales bottleneck, or even a decline in the cloud computing market, this phenomenon is an abrupt phenomenon? Or will it become a trend? In addition, what is worth pondering is where is the new innovation in the cloud computing field? The core view is not that the market is declining, but that the saturation of the cloud computing market is slowing. This is not to say that sales are much less than in the last quarter, but that quarterly growth is a bit slow. The public cloud and the private cloud are evolving, albeit at a fast pace, but they should still grow steadily over the next 10 years.

Admittedly, Amazon Web Services (AWS) is the leader in the cloud market and has been doing well. According to Morgan Stanley's latest report, AWS expects earnings to reach $24 billion trillion by 2023. Other cloud computing vendors are also following the development of the cloud computing market, with many of the sources of cloud computing being financed by traditional hardware and software.

The cloud computing innovation market under the control of IT giant crocodile

Given that there will be no saturation in AWS for the next decade, there is a question mark over whether other cloud makers will perform well. Of course, the premise is that these cloud manufacturers of technology solutions always remain competitive. However, overall, the market will not be saturated in a short period of time, but some cloud computing market areas are not suitable for every manufacturer, such as public cloud storage, it seems that public cloud storage is a better fit for new vendors into the cloud computing market entrance, but unless the manufacturer has some very unique and compelling features, Otherwise there will be no customers, will not maintain a long-term market vitality, and ultimately to extinction.

In fact, at present, the biggest problem of cloud computing market is the ability of innovation, the overall view of cloud computing market innovation trend is also declining. This is largely due to the fact that many innovative and successful cloud-computing start-ups have been acquired by larger and less innovative firms. Most of the small and innovative companies are part of the IT giant, so innovation stops because the core leaders are basically a takeover and leave. And so, in the cloud computing world, the more acquisitions we hear, the less innovation we can see in the future.

The global public cloud services market is expected to grow by 18.5% per cent this year to $13.1 billion trillion, according to research by Gartner, a US consultancy. In the past two years alone, large technology companies such as IBM, Oracle and SAP have spent billions of of billions of dollars on acquiring cloud-computing providers. IBM, for example, buys the world's largest private-owned cloud computing and web hosting provider, SoftLayer technology, to boost its ability to provide cloud computing services to businesses and governments. Similarly, Salesforce has spent 1.1 billion of dollars over the past two years buying social media monitoring company RADIAN6 and social marketing company Buddy Media to launch a series of new marketing service functions such as social marketing cloud services. In addition, Rackspace 362.2 million dollars in the first quarter of this year, the market has been rumored that the company is becoming coveted cloud computing market, the acquisition of large technology companies, "hunters" there are many IBM, At&t, Dell and other enterprises.

Remove this part of the reason, in fact, in the cloud computing market, every week there are new start-ups. But, sadly, many are simply duplicating some of the other vendors ' technical methods that have already been applied in the marketplace. For example, there is a company that always calls itself "the Amazon Killer", and in fact we don't see any interesting features to prove it. Given that more potential companies have been sold, we will not see many new ideas emerge, so there is a crisis in innovation. Without new ideas to drive the market, the whole market seems to be stagnant and less vibrant.

(Responsible editor: The good of the Legacy)