The cloud call center becomes the real estate business difference Competition sharp weapon

In the face of the normalization of regulation and the increasingly fierce market competition, how to better integrate real estate resources, convey the advantages of real estate, improve service quality, in a limited market, to strive for more eligible buyers, to become a lot of property developers to face the common problem. As a bridge between real estate business and customers, call center has become an important tool for developers to integrate property resources, improve service quality and reduce operating cost by virtue of its advantages in service, management and marketing.

In recent years, with the concept of cloud computing increasingly popular, the cloud call center economy, flexibility, the advantages of worry is gradually recognized by major enterprises, all walks of life demand for call centers have also been released in large quantities. Many developers have started to integrate resources through call centers, the sale of several real estate projects at the same time management, management sales staff or customer service personnel work quality and quantity, improve management efficiency.

As the leading managed call center and cloud service provider, the cloud call center is widely used in the real estate industry, and has been providing services to dozens of famous real estate agencies including the Gold Group, Vanke Real Estate, Huaqiang Real estate, Zhujiang real estate and so on. With its cloud call center gradually into the major real estate companies, the role of cloud call center integration Services has gradually emerged.

Founded in 1988, the Golden Land Group, at present, China listed real estate companies in the first three comprehensive strength, established in Shanghai, Shenzhen, Beijing as the center of East China, South China, north China's regional expansion strategy pattern, and has successfully entered Wuhan, Xian, Shenyang and other markets, formed a real estate for the main business, property services, The comprehensive industrial structure that the real estate intermediary develops synchronously. As its market expands rapidly, service items continue to increase, in order to enhance the group's brand status, corporate image, customer satisfaction, the group needs to build a unified national Call Center service platform to integrate the service system, optimize service resources, speed up the service system Information construction, for the group's market development, two times marketing, Service value-added provides a strong background service protection.

Through the Joint Research Department, customer service Department, information Department of the nearly 6 months of call center research, selection, the Gold group on a number of call center suppliers platform for the trial. After comparing the switch, one machine, board card and other self-building schemes and cloud Call center program, after layers of screening, and finally selected the cloud base in Beijing to provide the day of the cloud Call center platform, and in January 2013 formally signed a cooperation agreement.

Through the day-run accommodation provided by the National Unified Customer Service Hotline 4000383535, Gold Group to avoid the real estate number of frequent changes to bring home buyers every time need to remember the trouble of the new open real estate number; multi-layer IVR navigation function, can provide including the characteristics of the "cloud services, property repair, real estate recommendations" and other services To assign calls from different urban areas to the location company by routing attribution when customer service is not available, call can be transferred to the headquarters on duty seats or designated mobile phones, reduce lead loss, reduce service and human costs, at the same time to solve the holiday, work time every project on duty; recording function, Allow management to monitor the service quality of the customer services staff, the various statistical reporting functions, you can easily understand the sales or customer service staff quality, the number of services.

The signing, the Gold Group is using the day-run call center + Mingyuan CRM system solutions. In fact, as early as 2011, the days of the Mingyuan has been with the product and market cooperation. Day-run intermediation call center + Mingyuan CRM System Integration program has been successfully for a number of well-known real estate enterprises to provide services, through the seamless docking with the Mingyuan CRM system, the instant call Bomb screen is realized, so that customer service can understand the customer information in order to quickly, efficiently and satisfactorily provide more intimate, worry and warm service. For the gold group to create first-class real estate industry service brand lay a solid foundation.

As the leading managed call center and cloud service provider, plowing has been in the real estate industry for many years and has formed a team of real estate industry, including research and development, operation and maintenance, customer service and so on. In addition to the real estate industry, because of the strong applicability of its cloud call center system, days run financing also in the Internet, education and training, electricity, tourism ticketing, health care, financial services, such as more than a dozen areas have thousands of customers, including Baidu, HC Network, Zhaopin, Qihoo 360, Millet mobile phone, happy net, ping An insurance, amber education, American Group Network, the public comments, Yuantong Express and so on are using its cloud call center system.

By providing a sound customer service call center system for the Enterprise to unify the brand image, enhance marketing effectiveness, improve service quality, improve work efficiency, reduce management costs, improve customer relationship management, days run intermediation Cloud call center has become a major property developers to achieve differentiated competition weapon. It is believed that with the gradual manifestation of the industry demonstration effect, the cloud call center will enter more and more enterprises.

(Responsible editor: Lu Guang)