The club will restart the "Web Disney"

"We have no objection to the idea that Shanda is going to re-create the web," Sheng insiders said in an interview, "Of course, we're more talking about the concept of interactive entertainment media." Since this year Shanda's game business independent IPO draft submitted to the U.S. Securities and Exchange Commission, outside speculation, Chen flyover after three years, will restart the network Disney plan.　　And the grand days of the full arrival of the Chinese friends of the century, will be part of the plan. "The wireless business bubble has been squeezed out, now is the value of the time, in addition to the friends of the century itself gradually warmer, Shanda will be music, literature and other business injection, but also mobile gaming business."　　"Pay attention to the grand recent decade of the Internet senior personage Bo to The Times weekly reporter analysis way." In fact, Shanda Group's three core businesses, in addition to Shanda games, Shanda literature and Shanda online are also included in the integration plan.　　Grand former President Tang June has also pointed out that Chen has been looking forward to separate its various business sectors, by splitting the listing, and eventually make Shanda into a holding-type company.　　Obviously, after the failure of the "box" experience, Chen Tianqiao better understand how to be gradual, and in the early days of tamping the main business of the media empire.　　Hua Friends Century Communication Co., Ltd. (referred to as Hua-friends century) was founded in September 1999, is a professional value-added service content provider and integrated software developers, the main business for wireless value-added services content applications and integrated software platform development, integration and services.　　Grand Game injection Hua Friends Grand Group is located in Shanghai Zhangjiang Hi-Tech Park, the headquarters of the Curie Road covers an area of 20,000 square meters, 300 meters west, the same in a park in the Grand Sgg (Grand games) building covers an area of 15,000 square meters, two years later, a planning phase of the 50,000 square meters of the new headquarters will replace them. "We are now demonstrating which scheme is more suitable for grand," said Li Naiying, a grand public relations manager in the Grand Group Headquarters Hall, who told The Times weekly about the design of two architectural models.　　"After that, Shanda is currently in use of these two buildings will be provided to the Grand 18 fund investment enterprises."　　The expansion of the grand headquarters reflects the performance of recent years. The Grand financial results show that over the past three years, the grand income and profits are in the growth trend. Analysys International released the "1th Quarter 2009 China Online game Market Quarterly monitoring" data show that the 1th quarter of 2009, Shanda still ranked first in the market, occupy the market share of China's online game market 19.6%.　　Of course, although the market first, but still face the threat of later, among them, Tencent and NetEase's development speed let grand surprise.　　Originally in the game business unknown Tencent, rely on a huge user base, in recent years has squeezed into the top three, the first quarter to 16.5% of the market share ranked second, and the third-ranked NetEase also can not be belittled, by virtue of signing the "World of Warcraft", from the data, NetEase's revenue and profit actually has leapt to the first place. Chen Flyover must let ShengThe big step is speeding up, in which the split listing is an important move.　　Chen has made it clear that the game's IPO was designed to speed up the development of an interactive entertainment media business. "At the moment, the game IPO application is nail.　　"Bo that, obviously, when the game business has been properly settled, then there is the rest of the grand literature and Shanda online." "The profitability of the grand literature is too poor, no matter from the means of payment or reading experience, there is a lack of a perfect carrier, and the Chinese friends of the century can make up for this piece."　　"The well-known Internet personage Xingdong thinks. In fact, when the Chinese friends of the century can be for Shanda literature and other sub-business to provide marketing channels, the Grand Game Business listing plan for the next step is completed. At this time, the grand matrix-type holding company's construction is also preliminarily formed. The above royal insider told reporters, Shanda does not exclude the plan to continue the acquisition.　　[Page]　　The "box plan" revival has repeatedly emphasized its intention to create the concept of interactive entertainment media, three years ago, interactive entertainment media equivalent to the Web Disney program, and "Grand box" is the core product of the plan, home TV is an important platform. "3G has made the handset business mature, growth is relatively good, Shanda literature, such as novels, and mobile games can use this platform," Bo said, obviously, from the current domestic handset holdings, 2008, China's mobile phone users up to 649 million, of which the Internet users accounted for 42.5%, which shows that　　Mobile phone coverage has surpassed the television, Shanda through the mobile phone as a cut, to achieve the desire to complete the implementation is worth considering.　　Moreover, the gradual market-oriented wireless business, so that it can avoid the risk of policy, you know, was unable to mediate radio and television, as well as the complex interests of telecommunications, and ultimately the "box plan" on hold.　　Although, the grand official reply reporter said, Shanda may not be a physical carrier, "Just like you compare the mobile phone to the previous box." In fact, for online gaming, the industry that is least affected by the financial crisis, abundant cash flow makes Shanda more willing to use the right plan through capital advantage to rapid expansion, although the friends of the century has been at a loss, but it is clear that the years of China friends accumulated government relations, as well as wireless market experience,　　To Shanda is an asset that cannot be neglected. Moreover, gradually warmer SP (service provider) service, let the Chinese friends of the century in recovery.　　In fact, not just a simple business acquisition, the synergy between the two also let the two go together.　　3G technology driven by the content of the service is still quite superficial, and Shanda's literary business can play a direct addition to the effect, at the same time through the wireless payment method, but also to solve the network culture fee model of the plight of users through the mobile operators customized services, to achieve direct pay effect. Another possible guess is that Shanda is more likely to pack its literature, music and even future video services into the Friends of China century. The first solution to the capital market liquidity, but also to solve theThe challenge of team motivation. July 28, Friends of the century announced that the Grand Group of Management formally entered the board of Friends of China, so far, a long plan for the strategic idea of dust landing, this also means that the grand to the Friends of the century comprehensive "incorporation", and the Grand Interactive Entertainment media program is indeed a big step.　　Can the dream come true? In recent years, the opening of online game policy has let Shanda and other gaming companies put down the risk of sanctions at any time, under the existing policy framework, as long as they do not exceed, they can freely participate in the market competition.　　From another point of view, this is the network game industry in recent years, the reason for the gradual prosperity, a few years ago, but also known as Shanda NetEase and other enterprises, now more new game enterprises have emerged. Xingdong that, in terms of earnings figures, in China's network of many industrial models, the network game has assumed the position of a leader, "the portal has actually declined, you will be Sina and grand financial statements can be seen," as China's leading network game, Shanda was placed more expectations, Chen has not given up " Web Disney "dream, but more than three years ago, in addition to the maturity of the external policy environment, the stability of the grand main industry to provide a solid foundation," Chen Flyover now is not likely to put Bao pressure in a place, the game business is certainly the most important, not to mention it is also the largest source of profits. "　　Bo said, now the three major business in turn listed is already planned good idea. But the risk still exists, according to Chen's assumption, grand more expect to build "unified-style" game platform, Shanda provides resources and channel space, other game vendors can use this platform research and development, sales, according to a certain proportion of profit. But for now, the business is running slowly, with the exception of small game companies, with none of the top gaming companies joining.　　Undoubtedly, this makes grand in an awkward situation. At the same time, rely on the grand own 3 billion yuan set up the "18 fund" has been cast 500 million yuan, but, from nearly 40 companies have been cast, market is still in the future.　　How much stamina and time does Shanda have?　　2005, Chen Tianqiao reached the top of China's richest man, at that time, he was a king to describe his lofty ideals, since the box failed, Chen chose low-key, but it still on the 18th of each month to listen to entrepreneurs to describe their dreams, this time, Chen Tianqiao can use the younger than he was young to achieve their dreams? Tan told reporters that Shanda has always been in the reference to the development of traditional media industry learning experience, the conclusion is that there must be a platform, and then combined with the characteristics of Internet open, the formation of endogenous core competitiveness. "I personally believe that the company's business will change greatly in the future, if you still follow the previous way may not be able to adapt to the development of the Internet."