The coexistence pattern of integration and merger in the period of corporate uncertainty

Business E-commerce price war smoke, the acquisition of the curtain gradually opened.

8.15 price war has been over a period of time, the appliance business seems to calm a paragraph, but with the double 11 approaching, a new round of the price war is difficult to avoid, although the double 11 has been branded Taobao, but other electric dealers will not be willing to quiet, join in the fun, show the show is also good, although we all know the result is what. 2011 Year Double 11 Taobao mall sales breakthrough 3.9 billion, and the year of the listed company Dangdang's annual sales of 3.4 billion yuan, the gap between the two is enough to attract a piece of electricity business enterprises, but in the past experience, even the Beijing-east of the electric business giant in this day is also difficult and the cat confrontation. The second half of the year has always been the e-commerce sales season, especially after September, holidays are more concentrated, many enterprises want to have a few months to flush sales, price war plus holiday marketing is the most commonly used method, do not need too much precision marketing.

Another thread in parallel with the price wars of electricity dealers-acquisitions, seems to be more than the price war attracted more attention, September suning easy to buy 66 million U.S. dollars to buy red children, so that the business downturn in the mother and child electricity business has a new turnaround, although the acquisition of the parties disagree But Suning has shown strong confidence in the purchase, this is mainly based on the following reasons, first, the purchase price is not high, according to the Red Child announced the three rounds of financing, to obtain at least 60 million dollars, so Suning did not buy a premium, and the mother and child market a huge market share, and annual high growth, Conservatively estimated maternal and infant market up to 600 billion, the development of this area is still in the initial stage, Jing-dong, when the maternal and child category of the annual growth rate is more than 200%; third, the mother and child product gross profit margin is very high, can reach 30%, suning easy to buy, Jingdong main sales are from 3 C, margin on the low side, The development of maternal and infant category can better balance financial data; Four is the market entry threshold to improve, although the mother and infant market is still in the development stage, but the sales have been a certain scale, and the establishment of the industrial chain, Suning easy to buy among them and occupy a more powerful position, acquisition is the lowest cost of a means Combined the above reasons, Su Ning buys the red child still has the very big operation space, comparable to the acquisition itself is the key to the impact of the incident on the entire electrical business sector, the electrical business in the field of merger and acquisition of the curtain has been opened, he will be around the upstream and downstream industry chain and category expansion of two-way development, to control the product channel, The purchase of electrical business service-oriented enterprises, such as payment platform, and in the form of acquisition of rapid infiltration into the new category, to achieve rapid integration purposes. Looking back on the development path of Amazon, its upstream and downstream industry mergers and acquisitions than the current domestic electricity business enterprise radical Many, this also to a certain extent to the domestic electric business reference basis. Along with this process, electric business industry will enter a period of turbulent period, the integration between different enterprises, the adjustment of business structure, the adjustment of organizational structure, the adjustment of personnel structure, the enterprise from top to bottom, from the front of the industrial chain to the back end will be with in-depth integration, subdivision.