The collocation strategy of systematic marketing pattern in mobile internet age

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Network marketing Way too much, can be useful on those several, at different stages can show different power, now the enterprise patronize hit money, can just ignore the true meaning. In fact, do a good job of integrated marketing system is OK, the so-called chew you, proficient is the right path.

Before the Sophia wardrobe was going to look for me to do SEO I found during the diagnostics, tens of millions of advertising costs to hit the top, even the most basic site layout, conversion rate and micro-marketing is not aware of refinement, which makes people have to doubt its marketing problems, zombie sites, zombie micro-letter, which shows the same problem small business exists, Big companies still exist.

In fact, the real use of existing resources and good marketing means, will complicate things to simplify, simple things systematized, systematic things flow to all in the grasp and professional attitude.

On the other hand, doing mobile internet marketing, the rise of new marketing, from the original cold deal model development for brand marketing rise to today's fan economy can be seen, business and customer sentiment between the trend is very obvious, so emotional, personalized more entrepreneurs are chasing the trend, which is the most important.

Based on this, how to handle a good set of mobile internet Marketing system?

I choose several kinds of marketing methods that I think are easy to use to integrate: Search engine marketing, soft media marketing, micro-credit marketing, resource integration marketing:

Network Marketing three stages: Customer lifetime value → deal → dive, according to successively I have three stages of the importance of the platoon out. The reason is that there is no good back end, the flow is also a waste of good; since it is so hard to get customers, why not make friends with customers who have already sold?

For example, millet, fans need what they provide, and already have a small partner to play, the lifetime value of the fans, so that the deal becomes lightly loose, gree you envy far away!

So lifetime value must pay attention to the use of the database, it's easier to deal with customers who have sold than to develop new customers, this step, micro-letter can be a good database tool, the feelings are slowly cultivated, continuous interaction plus activities and value to provide to handle your relationship with the customer's iron buddy. Many people do micro-credit marketing, either no interaction, or no value, is a waste of energy, customers want to stay you do not give it a reason to stay, how can it?

Make a deal, the minimum value of packaging, the establishment of trust, user benefits to provide and make it can not refuse the deal proposal is to be prepared, many people do not care about customer service, customer service to customers even the minimum of respect are not, but that is the company and customer contact the first door, people are emotional animals, good feeling, easier to let others back.

Capturing the potential of the average person is the acquisition of traffic, the source of new customers. Since the cost of so much effort to get the flow, even if not deal also to put in their own database training, to capture the flow of potential customers to describe more appropriate. and search engine marketing and soft media marketing is a good choice, now mobile traffic so much, but the authentic mobile site is not much, as long as the micro-letter public number push the content of the value of the universal circle of friends will bring you the same soft text of the same viral marketing value.

Understanding the above, a good automated marketing system is formed:

Using search engines and the proliferation of soft text to bring potential customers to the design of trust, value, promote the transaction of the terminal, at the same time as possible to promote the sale of potential customers to give value and benefits to the micro-trust database for training, the use of good activities, valuable information, meaningful interaction to enhance the relationship with the customer before, Then let the customer help you to introduce, bring new customers and drive customers to repeat consumption, to achieve the purpose of lifelong consumption.

In this to mention is the integration of resources, in the struggle alone, we must not forget, cooperation and mutual profit is not negligible marketing means, a lot of related industries waiting for us to find them to cooperate, to do this, first give others value, to achieve their desired results for the most important.

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