The combination of electricity quotient and finance will lead to the future super mixed finance

Traditional mixed finance

Banks, securities companies, insurance companies and other institutions of the business of mutual infiltration, cross, but not limited to the scope of their own branch business is called Financial mixed operation. The advantages of mixed operations lie in economies of scale (Economy of Scale), range economic Advantage (Economy of scope), Synergy Advantage (synergies) and risk diminishing advantages (disorientated decreasing).

With the rising tide of global financial integration and liberalization, mixed operation has become the leading trend of the development of international financial industry, and most countries in the world, including the United States, Europe and Japan, all carry out mixed operation, therefore, the implementation of mixed operation is also a general direction of China's financial industry development, it will promote the overall prosperity of the financial industry. November 12, 1999 the United States "Financial Modernization Act," the formal entry into force, thus opening up the U.S. financial industry banking, securities and insurance "mixed operation" of the new era.

Global financial mixed operations, including China, have made progress, but very limited, and a very important foundation is that financial mixed operations must be based on the latest technology and business model models. Mixed finance is the development trend of the global financial industry, and it is the inevitable outcome of the Times development. As market competition intensifies, banks, insurance and asset management will continue to penetrate each other. Under the background of the transition from traditional economy to internet economy, the traditional financial mixed industry of banking, securities and insurance is moving towards super mixed financial development based on E-commerce.

Super mixed finance based on e-commerce

Super mixed finance refers to the integration of electronic commerce and financial industry into one another, which transcends traditional finance and securities, insurance and mixed finance "one-stop" to meet customer consumption, investment, financial management, financing, collection and other "support" and "collect" currency liquidity application needs of the financial industry.

In the traditional industrial economic era, to realize the financial mixed operation lack of trading platform, the lack of payment tools, the lack of large data and statistical analysis of the sharing platform, and E-commerce undoubtedly for the financial mixed operation provides unprecedented tools, means and business model. The future of the financial industry, will be a comprehensive financial group and the operation of a single professional institutions of the development of the market, customers can find a professional agency to buy a product, but also in the electric business platform to obtain a one-stop comprehensive financial services. No matter which mode, who can make full use of modern technology, so that customers get real convenience and benefits, who have mastered the financial market competitive advantage and active status.

Super Mixed Finance "You have me, I have You"

E-commerce Enterprises enter the financial field

Taobao was founded on May 10, 2003 by Alibaba Group Investment. In addition to services, Taobao itself does not sell any merchandise, but to connect the buyers and sellers of the network trading platform. In the process of development, Taobao continuously conquer the network retail industry development, variable network remote trading may be the reality of "pay", "logistics" and "credit" "Three Mountains"; December 2004 Alipay turned out to be a strategic alliance with numerous online banking partners.

From the beginning of the creation of the thousands of categories of commodity development to today, the transaction object in meeting the "legal" and "moral" of the arbitrary expansion of the bottom line ... Trading commodity categories from automobiles, real estate and other large durable goods, to gold, diamonds, jewelry and other luxuries, to clothing, household goods, food and other necessities of life, to fresh farm products and cold chain food, and then to shop operation training, trusteeship, decoration, photography, network quality inspection services. According to statistics, in 2011, Taobao Trading network goods have reached more than 100 large categories, more than 1000 Asian categories, 10000 kinds of small, 100000 kinds of goods, 1000000 models, styles, colors, 10000000 kinds of offline and offline service-oriented products and creative products.

In addition to the entity Commodity line expansion, Taobao another business object expansion is the financial product line. October 2008 Alipay officially launched one-stop public service payment services, means that people do not have to endure in the convenience stores, banks and other pay points in the queue between the pain, just sit in front of the computer a few mouse clicks, you can easily complete water, electricity, coal and communications fees and other daily costs. Everbright Bank Electronic Banking department and Alipay, Tenpay and other third-party payments to the cooperation to sell Everbright financial services and wealth management products. October 2009, AIA and Alipay reached a cooperation agreement to jointly expand E-commerce insurance sales channels. The business will first be targeted at AIA online and Alipay active members and potential customers to expand online payment promotion services, users just log on AIA online use Alipay to buy their own required insurance products, you can get Alipay to provide the points. The scope of the event will cover all areas of AIA's business in the country, which undoubtedly provides a new insurance platform for customers who are accustomed to online shopping. At present, China's nine major insurance companies into the Taobao Insurance channel, a single insurance company only car insurance online sales year has reached 4 billion, in addition to pure insurance products, even the risk of the internet is also a big line. January 2011, Pay treasure and fast color music cooperation, for the lottery players recharge to provide convenience, all Alipay members can use Alipay account login to buy the lottery, which provide a more secure, new, convenient way to recharge. July 23, 2012, Bank of Communications and Alibaba announced the launch of "Bank of communications Taobao flagship store" (Jtyh.tmall.com), which became the first domestic banking in Taobao opened the store bank. Ali in March 2013 launched the "Virtual credit card", can allow customers in the absence of any real credit card, the payment by Alipay to the credit. Alipay will be based on user transaction data, based on a certain model calculation, give a specific credit limit, to the user credit, the specific amount from 200-5000 yuan. Credit limit can be used in Taobao and other shopping to pay, the longest can be 38 days free period. Alipay official website revealed that in line with the "credit payment" requirements of the buyer has reached 80 million. "Virtual credit card" in April this year will be in Hunan, Zhejiang first on-line, the end of September will cover most of the country's cities ...

At present, Taobao's business in the financial product line also includes insurance, securities, lottery, guarantee, credit, auction, precious metals (gold, silver,), providing access to access, payment tools, statistics and analysis of value-added services. Also includes the handset recharge, the network game Equipment Exchange area, the fictitious currency exchange area and so on. The future may also extend to the "collect" line of funds: taxes and fees. Taxes on transactions and administrative fees, traffic fines, tuition fees, etc. "Zhi" a line: The subsistence allowance, the Bao gold, the price increases the subsidy, the special hardship group subsidy and so on. These transaction object category in the transaction (the government two times allocation and so on does not belong to the transaction) basically does not need the logistics or relies on the logistics support very much, this greatly reduces the electric business platform enterprise to logistics this expensive infrastructure investment cost, but relies on the network technology and the database can solve, However, the total amount of funds injected into the electricity pool and the speed of circulation are much larger than that of the real goods.

In 2013 "Women's Day" approaching, Alibaba Group chairman of the Board of Directors issued an internal mail, appointed Pengley as Ali Small Micro Financial services Group (CHIP) Chief Executive (CEO), directly responsible for Ali Department for Small Micro-enterprises and consumers of financial innovation business services. Ali already has third-party payments, small loans, guarantee, insurance and other financial licences, the establishment of the small micro-financial services group will cover the payment, small loans, insurance, security and other business areas, which means that Ali will be all related to the financial depth of the field expansion, advance, the construction of a financial chain based on E-commerce framework, Ali " The big financial "map has been clearly presented.

In addition to Ali from E-commerce to the financial sector in addition, China's other electric companies such as Tencent, Beijing-east, Suning, etc. have entered the financial field, or into water and electricity, such as collection fee services, or open a company to provide microfinance or financing guarantee services.

Financial enterprises entering the field of electronic commerce

Banks are around the production and sale of money to provide related services, the nature of the currency, determines the banking industry is suitable for the application of information technology. The banking industry has been the most extensive, in-depth and advanced use of information technology. In the past more than 10 years, China's banking industry has relied on technology information, to a large extent, to change the traditional management, such as relying on private networks, so that credit card real-time settlement. After a period of development, China's major commercial banks in the process of E-commerce has made some achievements. China's banking Electronic Business network coverage of more than 95%, through the computer network system, fully support the bank from the counter customer service, transaction information processing, business management to office automation and other business activities. China's banking services have been set up in the electronic and information-based service trading platform, almost all banks have built online banking or mobile banking system, the higher degree of information in the banking industry. The traditional banking business is migrated from the entity counter to the internet banking and mobile banking clients, and provides customers with many kinds of services such as consumer shopping, financial management and investment and financing.

June 2012, CCB commercial banking platform "good business" officially opened on the line to provide business-to-business and customer operating mode, business covers wholesale, retail and housing transactions and other fields, and to provide customers with information dissemination, transaction matchmaking, community services, online financial management, online customer service and other ancillary services , this became the first batch of domestic banking industry to build and operate a comprehensive platform for the "crab eating." As of December 26, 2012, only half a year, the business of good and financial platform daily turnover reached 17 million yuan, total turnover exceeded 3 billion yuan. The construction Bank also cooperates with the electronic commerce platform, in the domestic initiative "The Network bank credit business model", will the network Bank financial Service and the small and medium-sized E-commerce Enterprise network information, the capital flow, the logistics integration, has created a brand-new service platform, small business owner only then can obtain the loan with the mouse. At present, the construction bank has with Alibaba, gold and Silver Island, Dunhuang Network, the global network and other well-known E-commerce platform cooperation, launched the "E-pass", "e-pass", "e-commerce", "e-Bao-Tong", "e-point-pass" and other products. By the end of April 2011, CCB had issued more than 36 billion RMB network bank loans to nearly 10,000 SME E-commerce clients.

ICBC Financial supermarket is based on ICBC portal as the carrier, a variety of financial products display, marketing recommendations, self-help options, the purchase of products one-time payment and comprehensive information services equal to one, sales of our bank's own products and agent products, to provide customers with comprehensive financial services. Industrial and Commercial Bank of China pioneered ICBC's online mall in the national banking industry, providing a safe and reassuring shopping platform for ICBC's individual customers.

China Merchants Bank and Shenzhen Local online mall will be "famous special sale" moved to the Internet, the sale of the first day of the order volume than the usual increase of one times. As the first time in the network to host the famous special sale, the organizers want to use E-commerce platform to share users, to achieve complementary advantages. China Merchants Bank for "one card" cardholder to provide online payment and settlement, such as online shopping, ordering tickets, lottery betting, online booking, payment of internet fees, make international long-distance calls.

Bank of Communications Taobao flagship store opened on July 23, 2012, became the first bank to land Taobao. At present, the bank Taobao flagship store interface divided into precious metals, funds, insurance, credit and small business loans, VIP customer service and bank cards, such as six modules.

In addition, Citic Bank set up a similar Taobao independent financial mall, using open-shelf sales of funds, wealth management products, credit cards, personal loans and other financial products placed in the mall sales. At present, the mall is in the internal public test. Bank of communications "exchange", the Bank of China's "cloud shopping" independent electric business platform has also been launched, ICBC and Citic Bank, Huaxia Bank has also begun to build their own independent electric business platform.

Industrial and Commercial Bank of China Guangdong Branch Business department and Easy Netcom Travel (Et-china) to achieve comprehensive e-commerce cooperation, specifically for corporate customers to provide business-to-business online business services, to provide enterprise customers with three-dimensional, personalized, diversified travel service support. The system provides a guaranteed financial payment system and business travel service, and has real-time and self-service nature. It provides a dedicated account for each enterprise, after landing through the Internet, customers can book air tickets or hotels through the platform, and through ICBC Net bank to complete payment, at the same time, enterprises can also query the historical transaction information.

August 10, 2010, "CITIC Bank business-to-business E-commerce Products Conference," held in Nanjing E-commerce products and Services system Conference, this is the first time in China's commercial banks for spot trading market to provide set funds supervision, account management, order management, fund management, payment settlement, Online financing is equal to one omni-directional, the whole process of innovative e-business solutions.

The bank launches the electricity business, not only is moves the counter to move forward, is realizes the network to be omnipotent the core strategic step. With the increase in the number of trading data on the electricity quotient platform, the accumulation of personal customers and enterprise customers, the Electronic Business financial platform on the one hand, in the external business to the bank to bring new customers, customer funds information and financial consumption, including loans, payments and even financial management, on the other hand, in the internal business process to achieve transaction data, upstream and downstream, Credit Approval Department, product Supervision department through the network link up, make the loan more targeted, the wind control system more clear. With the transformation of the platform from traditional PC to mobile phone, the bank's electric business also extends to mobile commerce and payment with the help of mobile app.

The new characteristics of super mixed finance

Platform One-stop meeting the demand of currency liquidity application

The fundamental utility and economy of super mixed finance lies in the financial mode of the application demand of "support" and "collect" monetary liquidity, which are low-cost and efficient to meet the needs of consumers, investment, financial management, financing and collection. One-stop on the same platform to meet the diverse needs of customers will greatly reduce the service provider and demand side transaction costs, and the formation of consumption, investment, financial management, financing, collection and other "support" and "collect" money liquidity large data, for data mining provides a large data source.

The combination of the electronic commerce Finance and the financial electricity business has already gone far beyond its original e-commerce industry or the retail industry or the financial industry industry ownership category, also far beyond the traditional financial mixed operation of the category, has been mixed to the social public utility collection fees, the future will be mixed into the community two times distribution ... It is the open Platform business model and large data sharing technology that provides the possibility for super mixed finance.

The same platform for thousands of different types of business

Recalling the history of commercial and financial development of human business for more than thousands of years, from small shops, grocery stores, to department stores, Shoppingmall, business circles, Jinrongjie and international cities, human beings have experienced the process of expanding the trade commodity category in a certain spatial region. But until the advent of E-commerce open platform, trading commodities for the first time to achieve a leap from quantitative to qualitative change, that is, in a virtual rather than a space entity on the Internet platform to achieve hundreds of millions of kinds of tangible goods and intangible commodities converge transactions, and according to different categories of commodity characteristics to form different trading methods.

From the richness of the commodity category, the Asian and even the world's largest network trading platform Taobao transaction object has created a beyond the history of human business since the beginning of any trading market, electric platform and other commercial understanding of the category, is a super electric business platform, is a social business ecosystem. Accordingly, Ali is aware that only always have the open to the high idea, so that the electric platform of the ecosystem more market-oriented, platform, data and species diversity, in order to finally realize the "same ecological, thousands company" good social business ecosystem.

Water storage flow in the same fund pool

"The same ecology, thousands company" the core of a good social business ecosystem is to form a pool of funds on the same fund account, then thousands company access to the funds received and paid by the total account of the large and small pipeline access pool, and continuously in this same pool of funds to complete from water injection to pumping time and the amount of money on the cycle , and thus greatly improve the accumulation of funds in the pool, raise the water level of the pool and fund liquidity, resulting in the total account large capital effect, currency flow effect, monetary time lag effect, currency effect.

The commercial civilization of super mixed finance--openness, transparency, sharing, responsibility

Super mixed finance has begun to form a unique commercial civilization, and has a unique profit model. The electronic commerce finance or the financial electricity commerce, causes the finance not to be equal to the bank, also does not represent must become the financial transaction the party, does not mean obtains the financial industry chain all or most profits to have the profit pattern. In the era of super mixed finance, by building an open ecosystem, providing services for financial transactions more efficiently and with better quality, bringing together the power of business and society to form a huge quality trade, it is far better to earn a reasonable profit on core services while making bigger cakes than it is to become a financial institution or a bank. This means being a good quality trader rather than a trader, and building an ecosystem of deals.

What do Internet companies do to change finance? In addition to data, users, technology and payment channels, there is the idea of the Internet. Facebook's 840 million real-name clients form a huge network of communities where information is shared. Many of them offer deposits, there are many needs of funds, the future can be through the search engine to provide funds and demand for orderly arrangement, through the cloud computing and information system to determine the price of risk transactions, everyone has a mobile terminal, can be completed in hand, this internet technology and ideas brought about by the financial revolution, will be closely linked to information symmetry, financial media, and individual choice. If financial transactions are completely internet-based, the Internet will become a huge public exchange without the need for banks to act as intermediaries. Just as Ali Finance wants to be a financial system that uses the Internet to open, share, equal, and free technology and ideas that allow financial data to be freely and safely circulated and serve SMEs and consumers.

The future of super mixed finance may evolve into a huge online financial data and credit intermediary service provider, or a virtual exchange. Undoubtedly, super mixed finance will make use of the latest Internet technology and technology in the history of mankind, in the field of payment, small loan, insurance, guarantee and so on to blaze new trails, make modern finance more transparent, equal, open, better serve the future business and populace life, let finance return to the essence of service.