The combination of network marketing theory and practice--communication with Professor Guepengzhi

Under the introduction of friends, yesterday fixed earthquake and http://www.aliyun.com/zixun/aggregation/31951.html "> Professor Guepengzhi of Shanghai University has a two-hour face-to-face communication, harvest a lot

Professor Guepengzhi has a reputation in the field of network marketing teaching in colleges and universities, and the textbook has been used by many colleges and universities, which can feel the scholar's style of Professor Qu, talk about the affinity, show several students ' research reports, and also have practical operation and analysis on the basis of theory. It is no wonder that in the situation of the low employment rate of e-commerce students, Professor Burt's student employment is not a problem, according to Professor Qu students in practice is not only in the school network to play teaching software, but through cooperation with the industry, the use of commercial platform on the large Internet operation, such a model so that students can deeply feel the pulse of the Internet, And the industry can also get in the direction of the improvement of the product feedback, and create a mutual benefit of development, and network marketing must be combined with the practice of theory, but also the consensus of our exchanges

In fact, the industry, the official, academia, research units are affecting the development of E-commerce, put down the bias and individualism, more exchanges with the Internet development more positive and accelerated effect, once with a school to teach E-commerce teacher exchange learned that never actually operated search engine keyword bidding sort of backstage, Naturally we can not expect students to have more study in this area, what is the problem? is the school unwilling to put down its figure and the industry to fight for free teaching use of the operation backstage? Or is it that the industry would rather spend a lot of money on advertising than give the future elite a chance to familiarize themselves with the industry? Maybe there is a gap between theory and practice.

Maybe there is a gap between theory and practice.