The coming commercial Revolution: Network sales + Big Data

In recent years, the rapid development of internet retailing is rapid, and traditional retailers are getting into a dilemma. A major commercial change that has never been seen in human history is happening in front of us, and it is the era of online sales and data. It not only makes the traditional business of the total decline, and even in the future of the entire business system degradation, so that the term of business people gradually dim. A 2012 study by comscore, the global Internet Information service provider, found that 40% of respondents said they liked to look at the goods online and that the purchase was planned online. More than 200 malls in the United States occupy over 250,000 square feet, but the vacancy rate has exceeded 35%. In contrast, internet-related retail sales have climbed sharply, which is expected to account for 51% of total U.S. sales in 2013 and 53% of total U.S. sales in 2014.

China's retailing industry is also in the footsteps of the US. In 2012, China's large retail enterprises growth rate fell below 10%, and 2011 growth is 20%, Wal-Mart, Gome, Million city and other retail giants close the store, foreign capital is particularly serious, some retailers rely on real estate and group financial resources reluctantly winter. January 2013, the national retail sales of 50 key large retailers fell 12% year-on-year, contrary to the bleak view of traditional retail, China's network retail market is showing rapid development, the 2013, China's online retail market transactions will reach 1,568,890,000,000 yuan, growth rate of 32.5%. Online shopping is expected to reach at least 2.551 trillion yuan in 2015, accounting for 8.6% of the total retail sales of consumer goods.

If the network retail for the traditional business share of the erosion is only quantitative, because the network sales of its own information collection and analysis of the advantages of more and more consumers through the network shopping, to the network sales platform to obtain a large amount of information, and then consumer personalized consumption analysis created conditions. This becomes the network sale new sharp Weapon--big data.

Alibaba as an example, sitting on the "pay Treasure", "Taobao" two great weapons, its natural become a large data test water. At present, more than 80% of the data demand from the merchant is the analysis of the consumer's purchase behavior, such as the amount of clicks, the Cross shop clicks, the order turnover quantity and even want want chat information collection and analysis will become the business concern data. BEIJING-East, when the network retailer has also launched its own large data analysis.

The essence of large data is to completely break the information asymmetry between the producer and the consumer. This is historically a role played by businessmen. For more than thousands of years, the commercial form has not changed fundamentally, from a to purchase goods, transport to B, after the distribution through agents, and terminal retail no outside of the department stores and franchise two models. In the early 21st century, Suning, Gome for the representative of the home appliance chain is a business of 1.5 revolutions, with the help of high standardization of household electrical appliances, they can standardize operation, form powerful and unified data backstage through Internet technology, combine wholesale and retail, and gain excess profits by squeezing the living space of agents, and win the high speed development. But they still have many traces of traditional commerce.

Alibaba as the representative of the full sense of the 2.0 edition of the Internet Sales Revolution-even the physical sales shop to the greatest degree of desalination, and even the evolution of manufacturing enterprises and network sales enterprises.

Compared to a single shop, Alibaba's biggest advantage is to establish standards, at the same time its data is the most complete, can carry out the most systematic analysis, Internet business platform through the consumer shopping habits of the analysis, it can be a very accurate description of consumption characteristics, and even more than consumers I know more consumers, Then according to their preferences and consumption rhythm, targeted to find manufacturers to sell consumer information, to help them to recommend sales of goods. With the support of the Internet cloud computing system, the consumers often log on to the site, only for their personal terminal computers, to carry out a very personalized advertising arrived. This is also the traditional advertising system-newspapers, television and other fundamental subversion.

Big Data Another promising space is the financial services industry. Because the Internet sales platform, one end connected tens of millions of manufacturers and online shop, the other end of the link with hundreds of millions of consumers, through the first-hand real data to understand their business, financial property, and its credibility, and has a mobile phone and the family dual arrival of direct information. This provides very specific conditions for financial services that will be more reliable than traditional financial models.

Although the Internet business Revolution in the big data age is irreversible, but it is also a double-edged sword, which is bound to create a huge redistribution of wealth: it will lead to the rapid melting of traditional commerce like ice in the sun, resulting in a lot of unemployment (due to the high efficiency of Internet sales, the number of new online sales is far less than the traditional business employment) ; It saves huge costs for manufacturing, it has won the relative living space under the trend of China's economic exploration, but it has also led to the rapid shrinking of traditional commerce, the drastic decline of business tax and the inevitable decline of commercial property; But it must be at the expense of more traditional information and financial services providers.